Department of MarketingThe Department of Marketing is dedicated to excellence in research and teaching. It is a leading marketing group in Europe and is known as a top research school worldwide. The Department of Marketing hosts academics with a strong international reputation in all three subdomains of Marketing, namely consumer behavior, marketing modeling, and marketing strategy. The contributions of both junior and senior faculty members to a steady stream of impactful academic publications over the past years have secured a top position among European schools.
The Department of Marketing is also strongly committed to high-quality education. It contributes to the BSc programs in Business Economics and International Business Administration and it offers MSc programs in Marketing Management and Marketing Analytics. Further it contributes to the MSc in International Business, the Research Master in Business and Economics, the PhD Program in Business, and the Executive programs at TIAS School for Business and Society.Both in research and in teaching, the Department of Marketing productively leverages its diverse ties to companies, building bridges to the world of business. It is committed to further nurture these relationships and develop new collaborations in the future to share marketing insight and stay at the forefront of the newest developments in marketing practice.
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