Pre-Master Student Sander Rurup

“I was somewhat skeptical when applying for the pre-Master’s program of Information Management; I expected it to be too theoretical for me. Although it was definitely challenging at times, it turned out to be just the right combination of theory and practice. The most important difference with HBO would probably be that in an academic environment you are challenged to more critically reflect on topics.”

Sander Rurup about this Pre-master:



What is your educational background?

I have a Bachelor’s degree in Commercial Economics from a university of applied sciences (HBO). The program consisted of subjects like business administration, sales, logistics, marketing, and communication and was primarily focused on dynamic sales and marketing environments.


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Why did you choose Tilburg University?

Tilburg University offers a broad range of, primarily English-taught, Master’s programs. This means that you can choose a program best suited to your needs and that a lot of expertise in different fields is readily available and centered in one place. Additionally, the university’s strong international character and ranking have been key considerations


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What was the reason to choose your specific Master’s program?

Nowadays, communication technology has become so pervasive. In a globalized economy, markets are in constant flux. Companies, from SMEs to big corporations, are reliant on accurate and rapid information provision in order to gain competitive advantage. The Master’s program teaches you to operate on the interface of IT and business. Practically speaking, this means you learn to translate business needs into viable strategic IT initiatives.


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What is special about the program?

Tilburg University is one of the few universities in the Netherlands that actually offers this particular program. The program approaches IT from a business perspective, not so much from a technical one. You are taught that IT is not just an isolated department within a company, which it often is, but an integral part of it and a key component of the subsequent strategy.


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What do you think about the Tilburg University campus and facilities?

The campus is compact and all facilities you will need are present: a vast library, workspaces, Wi-Fi everywhere, and affordable cafetarias. In addition to the on-campus facilities, the nearest train station is only a five-minute stroll away and has trains arriving and departing frequently.


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What are your experiences with the program and Tilburg University so far?

The program so far is turning out to be a very good experience for me. Next to learning interesting theory, I also get to work with a lot of different people, from different cultures and academic backgrounds. I like to think that sort of experience will help me in my future career.


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What are the most important differences between studying at Tilburg University and a university of applied sciences (HBO) for you?

I was somewhat skeptical when applying for the pre-Master’s program of Information Management; I expected it to be too theoretical for me. Although it was definitely challenging at times, it turned out to be just the right combination of theory and practice. The fundamental difference would probably be that in an academic environment you are challenged to more critically reflect on topics.


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Do you think that a Master’s degree at a university offers you added value after obtaining a Bachelor’s degree at HBO?

It took me a while to appreciate the added value of an academic degree. Not only does it provide me a more profound understanding of the domain in which I would like to work, I am also learning to approach problems from different perspectives.


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What do you think of Tilburg city?

I do not spend a great deal of time in Tilburg, since I commute every day by public transport. However, when I am there, I always find my stay quite enjoyable. Tilburg has a relaxed atmosphere, with lots of local bars and restaurants. If you are into music, the ‘013’ performing arts center is the place to go.


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What are your career aspirations?

In the upcoming years, I want to further improve my personal competences and gain more knowledge. By doing so, I eventually want to attain a management position at an innovative and globally oriented firm where the management allows me take on more responsibility and use my creativity in conjunction with acquired knowledge. As I am curious by nature and want to contribute to my future field of expertise, I am interested in a PhD program as well. The Master’s program prepares students for this possibility.


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Sander Rurup

Name: Sander Rurup

Nationality: Dutch

Program: Master of Information Management

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