David van der Loo

“My current position has two sides: I am an entrepreneur and I am an advisor mobile applications. As entrepreneur I need to generate sales and income and establish a foundation for the future. That's a broad position with many varied aspects like administration, acquisition, and networking. As advisor mobile applications I am a specialist advising organizations on applications from the perspective of company processes and marketing."

Alumnus David van der Loo about the program:




Can you describe what your current position involves?

My current position has two sides: I am an entrepreneur and I am an advisor mobile applications. As entrepreneur I need to generate sales and income and establish a foundation for the future. That's a broad position with many varied aspects like administration, acquisition, and networking. As advisor mobile applications I am a specialist advising organizations on applications from the perspective of company processes and marketing.

Recently David launched AppSpecialisten.nl, a startup that helps companies and organisations find better and more affordable apps based on experiences of software developers and available budgets.


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How did you become an entrepreneur?

I had the ambition to become an entrepreneur and at the EBT [Economic Business Weeks Tilburg] I came in contact with Starterslift, an on campus organization supporting start ups. With their support and a location within the Entrepreneurs Center at the university, I was able to fulfill my ambition.


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What was the defining moment in your study?

A friend studying Marketing had a business idea and got me thinking about entrepreneurship. We didn't follow up on his idea, but it did form my ambition to become an entrepreneur.


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How do you use the knowledge gained at Tilburg University in your job?

The Master's program in Information Management is focused on the intersection of IT and management & organizations. You gain knowledge about process models, database management, business processes and thus get an understanding of both worlds. This knowledge I use on a daily basis when building bridges between apps and organizations.


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Does your current job meet the expectations you had as a student?

I like my job a lot and I am very satisfied. I do notice that I spend less time advising companies and talking to application developers than I had anticipated. Supporting activities like acquisition and administration can take up to 80% of your time.


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What has surprised you about you Master's program?

The difference between the Bachelor's and Master's program was considerable. The Master's program was much more intense and interesting and offered in depth knowledge. Especially the Information Management Seminar of Professor Van de Walle was very interesting and offered the opportunity to apply knowledge creatively.


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Did the extracurricular activities you participated in contribute to your personal development?

The various extracurricular activities that I have taken (board member and member of various committees of the marketing study association, student researcher at 'Loket MKB') have made my studies more interesting. Sometimes it is hard work, but it is also a very nice way to develop your personality. Moreover, it increases your career opportunities.


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What is your ambition? What would you like to have achieved in 2020?

I hope to further develop and implement the plans I now have. New media are changing very fast and I hope to grow with the market. And to have fun in at least 80% of what I do!


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What or who gives you inspiration and why?

Entrepreneurs who are a few steps ahead, like the guys at Boxplosive [also alumni] give me inspiration. Entrepreneurship requires persistence and it's great to see an entrepreneur succeed.


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Do you have any advice for current students?

Orientate yourself well before choosing a job or company and take a critical look at who and what you are so you make the right choice.


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vanderLoo
"The Master's program in Information Management is focused on the intersection of IT and management & organizations. You gain knowledge about process models, database management, business processes and thus get an understanding of both worlds. This knowledge I use on a daily basis when building bridges between apps and organizations."

Age: 27 years

Position: Entrepeneur at Appar

Study: Business Studies (2009) (BSc), Information Management (MSc)

Year of graduation: 2011

All Master's programs

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