Marketing Analytics

The use of Big Data is gaining importance in the marketing field and companies are looking for academic professionals who can analyze data and give managerial advice based on the findings.

The Master in Marketing Analytics provides you with the expertise needed to pursue a career as a highly trained marketing analyst, online and otherwise, who is well equipped to deliver the sophisticated marketing information that lies behind every ingenious marketing decision.

Pursue a career as a highly-skilled

marketing analyst

Acquire the ability to use state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way to improve marketing decision-making. You should be capable of analytical thinking, using statistical tools, and have a strong interest in what drives marketing outcomes.

QTEM network partner

QTEM logo

This Master's program is a proud partner of the prestigious QTEM network. Excellent and ambitious students -if selected during the first semester of the regular program- have the opportunity to extend their one-year master program with an additional year. In this additional year, they can spend up to two semesters at different QTEM's partner universities, and do an internship abroad at one of the corporate partners. Corporate partners include McKinsey, Bain, Deloitte, and ABInBev. Successful QTEM students are awarded the QTEM Network Certificate.

The Tilburg University Master's program in Marketing Analytics offers you:

THE Ranking TiSEM
  • State-of-the-art knowledge and teaching by accomplished academics: Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by some of the leading experts in the field.
  • The program is practice-oriented: everything you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
  • The possibility to customize your degree with a large number of electives.
  • Excellent career prospects. With marketing research being an increasingly
    important part of the marketing strategy in many companies, the career prospects are excellent. You will be qualified to pursue positions as a marketing researcher, consultant, or market analyst, or do a PhD.

Outstanding track record from students and staff

Ranking Cup
  • Marketing students completed Google Online Marketing Challenge 2016 as best Dutch team - out of 111 Dutch teams.
  • The Marketing Research Department ranks #1 in Europe in its field according to the UT Dallas Research Ranking
  • Marketing alumnus Mark van Zuijlen has won the Best Thesis Award at the Dutch Marketing Awards 2016 for his thesis on cross-channel effectiveness of mobile advertising.The Dutch Marketing Awards is one of the most prestigious events for Dutch marketers.
  • According to the latest Times Higher Education ranking Tilburg University is #1 in the Netherlands and #11 in worldwide in the field of Economics and Business.

Combining Marketing Analytics and Marketing Management

For ambitious students, it might be interesting to combine our two masters in Marketing and be an expert in both research methods in marketing and managerial aspects of marketing.

If a student meets all the entry requirements of both masters (Marketing Management and Marketing Analytics) he/she can do both at the same time or  consecutively.

As 2 courses (max. 12 ECTS) of one master can count in MM and be exempted in MA and vice versa, you only need 2x42 ECTS instead of 2x60ECTS to get both degrees. The thesis is never exempted.  

Please contact our Program coordinator about the actual rules and guidelines, or if you have any questions about combining both masters in Marketing.

Wietske Galema banner

Student Wietske Galema

"The use of (big) data is gaining importance in the marketing field and companies are looking for academic professionals who can analyze data and give managerial advice based on the findings. I believe that marketing research can improve my career perspectives."

Marketing Analytics in short

Start End of August and end of January
DurationOne year. Check the courses and program structure
TitleMaster of Science (MSc)
Bachelor’s programs with direct accessA Bachelor’s degree from Tilburg University in
A Bachelor's degree from Tilburg University in
Econometrics and Operations Research including
the courses Marketing 1 and Consumer Behaviour
A Bachelor’s degree from Tilburg University in
International Business Administration
A Bachelor’s degree from Tilburg University in
‘Economie en Bedrijfs economie’ including the courses:
Marketing for premasters, Services Marketing,
Methoden van Bedrijfseconomisch onderzoek and
strongly suggested: Marketing @ Work and Industrial
Check the admission requirements and application procedure
Pre-Master’s program Yes, for hbo students and university graduates
After graduationMarketing researcher, consultant, market analyst,
PhD track. More about the career perspectives
Rankings ► #11 worldwide in Business and Economics
Times Higher Education Ranking 2016
► #1 in Europe in the field of Marketing Research Productivity
UT Dallas Business School Research Rankings
► #18 in the world in Economics and Business
Global Universities Ranking US News 2016
►#2 in the Netherlands, #4 in Europe, #29 worldwide in Management
Shanghai Subject Ranking
Note: The name of the Master’s in Marketing Research has recently been changed into Marketing Analytics.

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