Career Prospects Marketing Analytics

Future Jobs

Career opportunities are plentiful for marketing researchers. Your expert knowledge and skills in both marketing and research methodology are sought-after by organizations, giving you the flexibility to choose which industry or specialist position to pursue your career in.

Your degree will be an excellent launch pad for a career as consultant, analyst or market researcher.  Possible job opportunities include positions in:

  • Marketing research agencies
  • Management Consulting firms
  • Research departments of large companies

Are you passionate about sharing your knowledge with others? After finishing your Master's degree, Dutch graduates have the possibility to follow a one year educational post-Master to become a teacher in Management and Organization.

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Hannes Datta, Associated Professor Marketing at Tilburg University, talks about big data and the music industry


Your Master’s in Marketing Analytics is valued by the entire business community


Where do our graduates work?

Examples of positions attained by our recent graduates include that of: 

  • Qualitative Marketing Researcher at Ipsos
  • Researcher Consumer Behavior at CentERdata
  • Business Analyst at GfK
  • Market Researcher at MetrixLab
  • Customer Intelligence Analyst at UWV
  • Customer Insight Analyst at Nederlandse Spoorwegen
  • Adviseur marketing Rabobank
  • Marketing Database Analyst at Ziggo
  • Database marketeer at KPN
  • Graduate Trainee at GfK
  • Customer Intelligence Analyst at Essent

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Alumna Pinar Aygun, Business Analyst at AiMark/GfK

Pinar Aygun

"As a business analyst I analyze consumer data GFK has collected to provide insight on what's happening in the Dutch consumer goods market. Topics are for example brand loyalty, number of brands and products purchased, success of product innovations. I'm working a lot with statistics programs like SAS."


Career Services

We offer a number of career services to help you prepare for your transition to the labor market:

  • The Career Center offers coaching, support and training courses to improve your job application and communication skills
  • Tilburg School of Economics and Management has a dedicated Career Services Officer for individual career guidance and help with finding internships
  • Several career events are organized every year in collaboration with the study associations in order to familiarize yourself with the labor market and to meet possible employers
Mentor program Tisem banner
  • You can make use of the Career Mentor Program to get in touch with alumni to learn about future career options and develop professional and networking skills
  • Tilburg University encourages entrepreneurship both through Education and Support services
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Stay in the Netherlands after graduation

After obtaining a Bachelor’s or Master’s degree in the Netherlands, non-European students can apply for a residence permit under the ‘Orientation Year for Graduates Seeking Employment’ scheme. This allows you to spend a period of up to twelve months in the Netherlands to find employment.

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All Master's programs

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