Program Marketing Analytics

The program consists of 60 Credits (ECTS) - equivalent to 1680 hours of study - offered over two semesters, divided in 2 blocks each. There are exams after every block.

  • The course Introduction to Research in Marketing (6 ECTS) is compulsory
  • You have a lot of freedom in choosing different electives (30 ECTS)
  • You need to choose one Marketing Management course (6 ECTS)
  • At the end of your studies you will write a Master’s thesis (18 ECTS)

Curriculum 2016/2017

Choosing your electives (30 ECTS)

Option 1: Choose 5 courses from Cluster B (30 ECTS)

Option 2: Choose 4 courses from Cluster B (24 ECTS)

                     + 1 course from Cluster C (6 ECTS)

About the Clusters

AIntroduction to Research in Marketing
BResearch Methodology courses
C Courses from other disciplines
DMarketing Management courses

In the Study Guide you find all the electives and the clusters they belong to. Please keep in mind that above rules apply for choosing electives.

Master’s thesis

MSc Thesis Marketing Analytics 
Students need to write a Master’s thesis (18 ECTS). Depending on whether students start the program in September or February, they write their thesis during Unit 4 or Unit 2.

Career events

Throughout the whole year the program encourages students to take part in different career events. Career events are not mandatory but are strongly recommended, as they can help you in preparing for the labor market. It is a great opportunity to work on your professional skills, or to get in touch with companies.

As a Marketing Analytics student, you are strongly encouraged to take part in the following Career Events:

Prof. dr. ir. Bart Bronnenberg, Professor of Marketing Research

"The modern marketing manager is presented with a new challenge: how to analyse information accurately and efficiently, and how to use it to enhance marketing productivity. Marketing models are tools for achieving these objectives."

All Master's programs

Want to know more?