Marketing Management

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The Master’s program in Marketing Management is an academic, specialized program oriented towards the practice of a marketing manager. Specialized courses provide a detailed and state of the art view on the 4 P’s of marketing: price, promotion, place, and product, both in an offline and online context.

Learn how to apply theoretical knowledge to develop new and better approaches to marketing in practice:

  • The program offers specialized marketing analytics courses as electives. These courses provide students with an excellent toolbox to analyze and interpret the consumer and business market.
  • Business challenges, company guest lectures and real-life cases ensure a strong link between marketing theory and practice.
  • Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making and using marketing instruments.

QTEM network partner

QTEM logo

This Master's program is a proud partner of the prestigious QTEM network. Excellent and ambitious students -if selected during the first semester of the regular program- have the opportunity to extend their one-year master program with an additional year. In this additional year, they can spend up to two semesters at different QTEM's partner universities, and do an internship abroad at one of the corporate partners. Corporate partners include McKinsey, Bain, Deloitte, and ABInBev. Successful QTEM students are awarded the QTEM Network Certificate.

A Master's program in Marketing Management at Tilburg University offers you:

  • The world-class curriculum is designed and taught by experienced practitioners and academics from the Marketing Department at Tilburg University which belongs to the top in Europe; The department ranks #1 in Europe in the field of Marketing Research Productivity in the UT Dallas Business School Research Rankings. According to the latest Times Higher Education ranking Tilburg University is #1 in the Netherlands and #3 in Europe in the field of Economics and Business.
  • An ideal combination of theory and practice: you acquire the latest ideas from academic research along with insights, techniques, tools, and procedures that are used in commercial practice. You will also enjoy regular guest lectures and get the possibility to write your thesis for a company.
  • The option to choose your language: the program is uniquely taught in both English and Dutch.
  • A head start to your career: graduates of this multi-disciplinary program are in highly competitive positions to get the career they want in any number of marketing-related roles.

There are two start dates available for this Master's program: end of August and end of January.

Outstanding track record from students and staff

Ranking Cup
  • Marketing students completed Google Online Marketing Challenge 2016 as best Dutch team - out of 111 Dutch teams.
  • The Marketing Research Department ranks #1 in Europe in its field according to the UT Dallas Research Ranking
  • Marketing alumnus Mark van Zuijlen has won the Best Thesis Award at the Dutch Marketing Awards 2016 for his thesis on cross-channel effectiveness of mobile advertising.The Dutch Marketing Awards is one of the most prestigious events for Dutch marketers.
  • According to the latest Times Higher Education ranking Tilburg University is #1 in the Netherlands and #11 in worldwide in the field of Economics and Business.

THE Ranking TiSEM

Combining Marketing Management and Marketing Analytics

For ambitious students, it might be interesting to combine our two masters in Marketing and be an expert in both research methods in marketing and managerial aspects of marketing.

If a student meets all the entry requirements of both masters (Marketing Management and Marketing Analytics) he/she can do both at the same time or  consecutively.

As 2 courses (max. 12 ECTS) of one master can count in MM and be exempted in MA and vice versa, you only need 2x42 ECTS instead of 2x60ECTS to get both degrees. The thesis is never exempted.  

Please contact our Program coordinator about the actual rules and guidelines, or if you have any questions about combining both masters in Marketing:

Niels Ansems Banner

Student Niels Ansems

"A special aspect of the program is the fact that it is very practical for an academic Master's program"

Marketing Management in short

LanguageEnglish or Dutch (you choose at the start of the program)
DurationOne year. Check the courses and program structure
TitleMaster of Science (MSc)
Best preparatory Bachelor’s programsA Bachelor's degree from Tilburg University in
Bedrijfseconomie, International Business Administration
or ‘Economie en Bedrijfseconomie’. 'Economie en
Bedrijfseconomie' should include the courses
Marketing for premasters, Services Marketing,
Methoden van Bedrijfseconomisch onderzoek and
strongly suggested: Marketing @ Work and
Industrial Marketing. Check the
admission requirements and application procedure
Other qualifying Bachelor's programsA Bachelor's degree from another university in
(International) Business Administration or Business
Economics. More about the
admission requirements and application procedure
Pre-Master's programYes, for Dutch hbo students and university graduates
After graduationA variety of positions such as marketing manager,
account manager, sales manager, brand manager,
consultant and product manager.
More about the career perspectives
Rankings ► #11 worldwide in Business and Economics
Times Higher Education Ranking 2016
► #1 in Europe in the field of Marketing Research Productivity
UT Dallas Business School Research Rankings
► #18 in the world in Economics and Business
Global Universities Ranking US News 2016
►#2 in the Netherlands, #4 in Europe, #29 worldwide in Management
Shanghai Subject Ranking

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