Meet students and staff of Marketing Management

Why did our students choose Tilburg University? How do they experience life in Tilburg and what are their career aspirations? Check out the interviews below to get inside the head of Tilburg University students or alumni.

Want to experience Tilburg University yourself? Visit our Information Evenings in the autumn or spring or check out the online campus tour.


Our students, staff and alumni about Marketing Management

Student Danitza Bokun from Peru

Mail a Master's student TiSEM - Marketing Management: Danitza Bokun

Hi! I’m Danitza Bokun, I’m Peruvian and I did my bachelor in Economics at Universidad del Pacifico. I did my exchange in Tilburg and now after 5 years I’m back here doing my master in Marketing Management. Feel free to contact me if you have any questions. Looking forward to see you at the campus!

One of my favorite experiences is when we had the opportunity to play the role of brand managers in a real case. I analyzed Optimel (brand from Friesland Campina) while other groups had brands as Nescafe and Campari. This experience was super challenging as each group needed to identify the brand’s problem and needed to propose a solution that could convince Optimel’s brand director. We not only got the opportunity to test our abilities but also to show them to the Optimel team!

Mail Danitza your questions in English or Spanish >>





Academic Director Anick Bosmans

Anick Bosmans

“Key to the Marketing Management program is the combination of profound marketing knowledge, the skills to apply this knowledge, and the academic attitudes to be open as well as critical towards new insights and developments. It is an academic program that provides students with state of the art marketing knowledge and insights. During (web)lectures, professors explain major and prevalent marketing theories, combined with recent research developments and insights from the field. Lecturers regularly discuss state of the art academic papers and case studies.”

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Alumnus Pieter Bastiaanssen

Currently employed as Manager Pricing at Nutreco

Pieter

“As Pricing Manager I am responsible for determining the global prices of all Selko products. Selko is a producer of organic components of animal food, a subsidiary of Nutreco. The price is based on relevant market information, commodity prices and exchange rate fluctuations. In addition, I fulfill the role of business analyst and create long term predictions.”

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Student Michelle Kuijpers

Michelle Kuijpers

“Why I chose Marketing Management? The program offers courses given by first-rate professors who keep investigating and improving marketing theories. Also, next to the interesting main courses taught, you can choose various interesting optional courses. For example, I chose the International Marketing course, to be better able to see the differences in marketing among cultures and countries. But I also chose a more research-based course, namely ‘Experimental Research’, to increase my knowledge on how to conduct experiments.”

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Alumnus Noël Heinink

Noel Heinink

“What surprised me about the Master's program?

The research-driven foundation of most Master’s courses at Tilburg University has really provided me with what I was looking for. Furthermore I also felt more enthusiasm and intensity from my fellow students compared to other years, as everybody understood the Master’s program was the last stop before a new step in life. Besides participating in interesting courses, I met nice and interesting people and I made friendships for life.”

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Alumnus Freek van Overbeek

Freek van Overbeek

Currently employed as a category manager at AB InBev

“As a student, I dreamed of working for a leading FMCG company with strong brands that trigger emotions. I was always fascinated how brands impact human life, emotions and day-to-day behavior. For me, being able to start as a Global Management Trainee after my graduation at one of the top 5 FMCG companies in the world was all I could wish for.”

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Student Niels Ansems

Niels Ansems

“A special aspect of the program is the fact that it is very practical for an academic Master's program. This allows you to get a feeling of what you can expect when you will get a job in the marketing sector. Also the different point of views that are addressed during the Master's program, (e.g. brand management, marketing communication etc.) provide you with different insights of the field of marketing, which is both interesting and challenging.”

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