Students participating in a lecture

Program and courses Marketing Management

An excellent toolbox to analyze and interpret consumer and business markets.

Program structure

This one-year program consists of 60 credits (ECTS), of which:

  • 5 core courses (30 ECTS)
  • 2 elective courses (12 ECTS)
  • Several optional Career Development Marketing workshops, lectures, and events (0 ECTS)
  • 1 Master’s thesis (18 ECTS)

You can start either end of August or end of January.

Program content

Core courses
Elective courses
Master's thesis

Make the most of your Master's

In the first semester of the regular program, you can also apply for the following on top of programs:

Extended Master: traineeship (+0.5 years)
QTEM program: study abroad and traineeship (+1 year)

Or apply for a two-year dual degree program with one of our international partner universities, to get two full Master's degrees.

Dual degree: study abroad (+1 year)

Marketing Management in short

An excellent toolbox to analyze and interpret consumer and business markets.

  • Outstanding track record of students and staff. The Best Thesis Award at the Dutch Marketing Awards 2016 ánd 2017 has been won by a Marketing Management student. Multiple teachers have won innovation- and best teaching awards.
  • Strong links with business practice. Business challenges, company guest lectures, and real-life cases ensure a strong link between marketing theory and practice.
  • As an outstanding student you’ll have the possibility to combine this program with the MSc Marketing Analytics.

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Interested in the MSc Marketing Management?

Check your eligibility and the deadlines for application