Program Marketing Management

The program consists of 60 Credits (ECTS) - equivalent to 1680 hours of study - offered over two semesters.

  • You can start in either fall or spring: the fall semester runs from the end of August to January, the spring semester runs from January to June. Both semesters consist of 2 blocks after which there are exams.
  • In total you take seven courses of 6 ECTS each (5 compulsory courses and 2 electives) and write a Master's thesis of 18 ECTS.

Courses and program structure MSc Marketing Management


Curriculum 2017/2018



Anick Bosmans Banner

Academic Director Anick Bosmans

"Key to the Marketing Management program is the combination of profound marketing knowledge, the skills to apply this knowledge, and the academic attitudes to be open as well as critical towards new insights and developments."

Career events

Throughout the whole year the program encourages students to take part in different career events. Career events are not mandatory but are strongly recommended, as they can help you in preparing for the labor market. It is a great opportunity to work on your professional skills, or to get in touch with companies.

As a Marketing Management student, you are strongly encouraged to take part in the following Career Events:


During the Google Online Marketing Challenge 2016 Tilburg University’s team ranked highest of all 111 competing Dutch teams!

Read the interview here

The Tilburg University students Luca Herhaus, Chris Lambermon, Ellen Londeman, Eef Notten, and Bram Voets have recently participated in the Google Online Marketing Challenge. The task was to develop and run an online marketing campaign with an AdWords advertising budget of USD 250. They created a campaign for the Casa Milagro Foundation in Costa Rica and scored the best of all Dutch teams. Congratulations, Luca, Chris, Ellen, Eef, and Bram!


Chris Lambermon shares his personal experiences with us.

‘I wanted to do something completely different for a change and get more hands-on experience. Because I would like to go into online marketing, this was a perfect opportunity. It enabled me to gain experience as part of my studies. Team member Bram suggested we choose the Casa Milagro Foundation to apply the SEA (Search Engine Advertising) techniques. He had done an internship and had great sympathy for the Foundation’s objectives: Casa Milagro supports children who have been rescued from human trafficking and commercial sexual exploitation. We thought it was important to help Casa Milagro and to simultaneously create more awareness of human trafficking.’


How did the students proceed during the Challenge?

‘First, we conducted a preliminary analysis of the origin of Casa Milagro’s donors and we subsequently checked the keywords. It turned out that most donors were Americans, from cities like New York and San Francisco. So we chose our target groups there to find more people who were willing to donate. We are very happy with the outcome, because the campaign has resulted in more visitors to the Casa Milagro website. Unfortunately, this has not resulted in more donations than before. We are very proud of our achievement in the Google Challenge and our assessment by Google. And we are very happy that we have been able to help Casa Milagro!’


What has the experience taught you?

‘I learned a lot about SEA. It is a very dynamic subject whereby you need to keep track of everything on a daily basis. I can really recommend the Google Challenge to my fellow students. It is a useful practical experience, especially if you are interested in online marketing.’


What are you going to do next?

First, I will write my Master’s thesis, in which the subject of SEA will be central. After graduation, I want to travel and then find a nice job in which I can apply my talent for SEA.’



The students who participated in the Google Online Marketing Challenge were supported by teachers from Tilburg University, Sander Berlinski among them.


‘In the first weeks of the Spring semester, we brought this Challenge to the students’ attention. In the end, 40 students signed up. In a kick-off meeting, the teachers explained the ins and outs of the Google Challenge. The students then drafted a proposal, in which they indicated for what kind of company or organization they wanted to create a campaign. The teachers offered students the possibility of feedback on their work.’

‘The winning team needed very little feedback, so they have made this achievement almost singlehandedly. They are true top talents!’


‘We as teachers facilitate and stimulate business challenges like the Google Online Marketing Challenge, because they offer students the opportunity to learn and train broader professional skills. For instance, we also promote similar projects like the L’Oréal Brandstorm Competition. The link to the business sector is very important to our Marketing Master’s programs. The Department has worked hard to make these challenges part of the curriculum. We do so not only by making the connection to the business community part of the courses, but also by organizing and supporting extra-curricular activities. From this academic year, students can earn two extra-curricular credits with the Google Online Marketing Challenge, so that participation also shows up on students’ official transcript of grades.’


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