Marketing Research
Marketing Research is the collection and analysis of data and dissemination of the results to improve marketing decision making. This Master's program trains you to provide implementation needed by marketing management in the complex environments in which they make their decision.
More and more, marketing research takes a prominent place in many businesses. Can we launch a new product? Is there a market for it? Should we revise our prices or communication strategy to fend off a new competition? These types of marketing decisions should not be based on intuition but on sound research. The Master in Marketing Research program provides insights into a range of methods to analyse customer behaviour and reactions to marketing mix changes.
Prof.Dr. Marnik Dekimpe
Professor of Marketing Research
"The modern marketing manager is presented with a new challenge: how to analyse information accurately and efficiently, and how to use it to enhance marketing productivity. Marketing models are tools for achieving these objectives."
Global / English