Master's programs

Top-level master's programs within an international environment prepare you for a responsible position in society.

Admission & Application

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Admission and application for:

Bachelor's graduates of Tilburg University

A Tilburg University Bachelor's degree gives you automatic entry to several Master's programs. Check the Overview Admission for Tilburg University Bachelor's for the specific entry requirements to each Master's program.

Should you meet the admission requirements and wish to apply, follow the Application procedure for TiSEM Bachelor's and Premaster's or, should your degree not meet the criteria, make an appointment with your Academic Advisor to discuss your options.

We strongly advise students with a business administration background to follow the Strategic Marketing Research track, and students with a background in econometrics to follow the Quantitative Marketing Research track.

Bachelor's in business graduates of other universities

You must have a solid academic basis in the following areas in order to qualify for the Master’s in Marketing Research program: 

  • Mathematics and Statistics.
  • Academic Skills.
  • Organization.
  • Management.
  • Finance or Accounting.
  • Marketing and more specifically the courses Marketing, Marketing Research and Consumer Behavior.

Should you meet these requirements, you have a good chance of being accepted into the Master's in Marketing Research program.
We strongly advise students with a Business Administration background to follow the Strategic Marketing Research track, and students with a background in econometrics to follow the Quantitative Marketing Research.
We invite you to apply for the Master’s in Marketing Research by following one of the procedures below:

* Dutch students with a Bachelor's degree from a university outside the Netherlands must follow the procedure for international students.

Non-business Bachelor's graduates

If you have a university Bachelor's degree that does not meet the requirements above, Tilburg University gives you the opportunity to complete a Premaster’s program in preparation for entry to the Master’s in Marketing Research program. This enables you to obtain your Master's degree in two years.

Hbo Bachelor's graduates

Students with a Professional Bachelor's in Business Administration (HEAO-BE or AC) are required to complete a one-year Premaster's program prior to entering the Master's in Marketing Research program.