Master's programs

Career Perspective

Your Master's in Marketing Research is valued by the entire business community

Career opportunities are plentiful for marketing researchers. Your expert knowledge and skills in both marketing and research methodology are sought-after by organizations, giving you the flexibility to choose which industry or specialist position to pursue your career in.

Graduates of the Master's in Marketing Research frequently choose to work for consultancy companies where their advice is required in respect to a huge variety of products from fast-moving consumer goods to services, and in relation to marketing issues including segmentation, pricing and advertising.

The program is also an excellent basis for an academic career in marketing, starting with a PhD. Many of our graduates go on to work in the research centers of large organizations or for reputable international universities.