Master's programs

Top-level Master's programs within an international environment prepare you for a responsible position in society.

Best general university - Keuzegids Masters 2016


The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing. The program trains you in applying advanced marketing theories and methods to marketing problems of companies. Teaching is led by academics that are at the forefront of their fields. You will be part of a select group of finest students from all over the world. You take classes in very small groups. This allows intensive interaction with professors who are top-notch researchers, both during as well as outside of classes.

What do we expect from you?

The research master in marketing is an in-depth study program, aimed at ambitious students that want to distinguish themselves. In all our research, real world, business relevance is a core value, and you should not only be committed to conduct rigorous research but also have the capacity to ask and answer questions that have strong managerial relevance. You will need ability and drive. We expect you to come prepared to class, and to actively participate in intensive intellectual class discussions. In return, we offer a vibrant environment in which you can approach any member of faculty to discuss an idea or to ask for advice.

A strong liking for quantitative courses is a prerequisite. A marketing background is not needed. The background of our students is diverse, ranging from econometrics to economics, finance, organization, psychology, and information management.

Career opportunities

Research master graduates are well qualified for both academic and professional positions in the public and private sector.

Some of our research-master students embark on a 3-year Ph.D. and become professors in marketing – both in the Netherlands and abroad. With their research, discoveries, and insights – expressed through writing, speaking, and teaching – they help shape the business world.

Others opt for advanced marketing research jobs with international companies and consulting firms. Each year, GfK hires several of our research-master students as Business Analysts or Consultants Consumer Insights because of their outstanding training in state-of-the-art marketing research techniques. If you are still undetermined as to whether you would prefer to pursue an academic or business career, you are offered the possibility to write a research-master thesis with GfK. Along the way, you can discover whether an academic or a professional position would suit you most.