Alumni Masterclass Series

The Alumni Masterclass Series brings you masterclasses led by top experts from Tilburg University and leading organizations, providing you with in-depth knowledge on a wide variety of business and societal related issues.

Postgraduate banner Alumni Masterclasses

Investing in yourself and others

Dare to be challenged and acquire inspiration that will help you find solutions beyond your everyday work.

The Alumni Masterclasses in short

  • Start: Ongoing
  • Investment: € 175 per masterclass for alumni (€ 595 per masterclass for non-alumni)
  • Duration: 1 day
  • Location: Various

Why an Alumni Masterclass of Tilburg University?

  • Each masterclass has a practical approach and gives you insights that you can apply in your work immediately.
  • The masterclasses and workshops will be held in inspiring locations in the Netherlands.
  • All events will focus on knowledge transfer and sharing of relevant business and society related topics. These topics are based on Tilburg University’s strategic themes: Empowering the Resilient Society, Enhancing Health and Wellbeing, and Creating Value from Data.
  • Participating in our Alumni Masterclass Series is more than just an investment in yourself. All profits go towards academic research and scholarships. In this way you contribute to the lifelong growth of Tilburg University.

Alumni Masterclass Series

Virtual, Mixed & Augmented Reality - Prof. Max Louwerse

Date: 6 March 2018

Location: DAF Technology Lab, Tilburg University Campus

During this masterclass, Professor Max Louwerse will update you on the most recent, innovative applications of virtual, mixed and augmented reality. In addition to this, you will get an introduction into measuring behavior in virtual reality environments. Of course, you can best understand the possibilities of virtual reality by trying it out yourself. Therefore, you will experience first-hand how close it is to the real world by visiting the DAF Technology Lab on campus and even by building simulations yourself!

Curious to find out more about the masterclass Virtual, Mixed & Augmented Reality? Watch the video below and let Professor Max Louwerse himself inform you further:

Customer Insights and Data-Driven Marketing – Dr. George Knox et al.

Date: 20 March 2018

Location: Tilburg University Campus

Organizations have more data than ever on their customers, but few can convert them into actionable insights. In this masterclass, a team of faculty experts from Tilburg University’s marketing department will help you bring these numbers to life. They will cover the latest theories and best practices in areas such as forecasting customer lifetime value, digital and mobile marketing, and A/B testing. You will come away with how to develop data-driven and managerially-relevant customer insights.

Next Generation Leadership – Prof. Freek Peters

Date: 17 April 2018

Location: Tilburg University Campus

A new era asks for different leaders. Technological, economical and societal developments all have a big impact on how organizations operate today. What does our increasingly turbulent, complex world require of leaders? Which qualities are crucial for the leaders of the future? During this masterclass, Professor Freek Peters goes through the latest developments within the field of contextual leadership and shows what this implicates for your organization.

Blockchain and other Distributed Ledgers - Prof. Eddy Vaassen

Date: 5 June 2018

Location: Tilburg University Campus

Professor Eddy Vaassen will introduce you to the world of blockchain technology along with other types of distributed ledgers, including private distributed ledgers and permissioned public distributed ledgers, and illustrates these with various use cases. To help you understand the functioning of this technology he discusses the basic terminology of distributed ledgers, such as nodes, transaction validation, and mining. After attending this masterclass, you will have a basic understanding of distributed ledger technology and its potential use. This knowledge enables you to identify relevant use cases in your own practice and indicate the solutions blockchain and other distributed ledgers can offer.

Artificial Intelligence - Prof. Eric Postma

Date: 3 July 2018

Location: Tilburg University Campus

Artificial intelligence (AI) is one of the driving forces of today's economy. Recent developments in AI gave rise to breakthroughs on a variety of tasks. Think about self-driving cars, smart cameras, surveillance systems, robotic manufacturing, machine translations and internet searches. The masterclass on artificial intelligence from Professor Eric Postma provides an overview of the fundamentals of AI and demonstrates the strengths and weaknesses of state-of-the-art AI systems. Specifically, societal implications of AI will be discussed. Subsequently, you will be challenged to create value out of AI for your own organization.

Former masterclasses

Best Practices in Alliance Management - Prof. Geert Duijsters

Date: 20 February 2018

Location: Faculty Club, Tilburg University Campus

Strategic alliances can be effective in times of turbulent environments and disruptive change. In practice, however, many alliances fail. Why is that? And what are keys to success? Building on 25 years of alliance research and practice, Professor Geert Duijsters will discuss the best practices and pitfalls in the field.

Decision-making under uncertainty - Prof. Kuno Huisman

This masterclass has reached the maximum number of participants.

Date: 28 November 2017

Location: ASML's Experience Center, Veldhoven

Decision-making is often done under time pressure and with limited research into possible alternatives. This expert workshop gives you an introduction into the decision quality concept, which was originally developed at Stanford University. This concept has proven to be key for staff at ASML to successfully execute their company’s strategy. Prof. Kuno Huisman, Director and Head of Decision Support at ASML, will give hands-on practice in the effective framing of a decision and the generation of alternatives.

Cyber Security for Corporates - Prof. Lokke Moerel

Date: 8 November 2017

Location: Dataplace, Utrecht (Groenekan)

With Internet not being inhibited by national borders, cyber security is a hot topic for organizations worldwide. During this session, Professor Lokke Moerel, who teaches Global ICT Law at Tilburg University, will update you on the importance and necessity of cyber security for modern organizations. Professor Moerel is one of the world’s best-known experts in data privacy and security. This masterclass is a great opportunity to learn more about cyber security within a legal context.

What to do with your big data? - Prof. Hein Fleuren

This masterclass has reached the maximum number of participants.

Date: 31 October 2017

Location:  Tilburg University Campus

Big Data is big, so we all know. But, for many professionals it remains unclear what big data’s potential could be for their industry. Professor Hein Fleuren will update you on the possibilities and applications of big data in the field of logistics. Take home key insights into how prescriptive modelling could improve your organization and what needs to be done to achieve such improvements.

Which masterclass(es) will you be attending?

Practical information Alumni Masterclass Series


The Masterclass Series for Alumni will be hosted at inspiring locations throughout the Netherlands, in Tilburg, ‘s-Hertogenbosch, Eindhoven and Utrecht.

Time schedule

Masterclasses for alumni will typically start at 9.30 hrs. and end by 16.30 hrs. with a networking drink. In case of a different time schedule, this will be clearly communicated.


To help alumni engage in lifelong learning, alumni pay a fee of € 175 per masterclass. Non-alumni pay € 595 per masterclass. The fee includes all course materials and lunch.

Your profile

The masterclasses are open to all alumni of Tilburg University. Not an alumna/alumnus from Tilburg University, but interested to join one or more masterclasses? The masterclasses are open to you as well.

Teaching methods

The masterclasses offer a combination of keynotes, lectures, workshops and discussions led by experts in the field. All sessions are characterized by a mix of theoretical and practical aspects of the subjects discussed.


The masterclass Customer Insights and Data-Driven Marketing will be taught in English. The language of the other masterclasses depends on the attending participants. If everyone speaks Dutch, the masterclass will be taught in Dutch. If not, the masterclass will be in English.

General terms and conditions


You can register for this course only by filling out the online registration form on the website. You will immediately receive a digital confirmation. Your registration is complete if you have been admitted (for alumni this means: after your ANR has been checked) and have paid the course fee.

Course fee

The course fee is payable within 14 days after receipt of the invoice. No VAT is charged for this course.


Tilburg University reserves the right to change parts of the course in the event of unforeseen circumstances or recent developments. You will be informed of any changes as soon as possible.


Cancellation by a course participant needs to take place in writing. If you cancel in writing not later than four weeks before the first course day, the course fee will be refunded. Tilburg University reserves the right to cancel the course if an insufficient number of participants have registered.


After every course day, the course participants will be given an evaluation form. It is very important for the further development of the post-academic courses to receive the course participants’ feedback through these evaluation forms. The information obtained will be used as much as possible in organizing and designing future courses.


The course participant can report any complaints to Tilburg University in writing. The complaint needs to be described in detail. Complaints do not suspend the obligation to pay the course fee. If the complaint is upheld by Tilburg University, the course participant will receive a reduction of the course fee.

Contact us

If you require more information about the Alumni Masterclass Series, please feel free to contact us:

Nauta, C.R.
Name C.R. (Renske) Nauta
Managementsup Services - Schools
Position Management Assistant
Room T 624
Phone +31 13 466 8720

All Master's programs

Want to know more?