Predictive HR Analytics

Our Predictive HR Analytics professional program enables you to make better informed, evidence-based decisions by predicting the consequences of future HR investments and interventions. This is of tremendous value to your organization. So get ready to rethink your transactional HR reporting approach and move to transformational HR predicting. In 3 days, the Professional Learning program Predictive HR Analytics will teach you all you need to know to implement this approach and take HR to the next level.

Postgraduate banner Alumni Masterclass Predictive HR Analytics

Maximize organizational performance through Predictive HR Analytics

During the Predictive HR Analytics professional program, a group of international top professors and practitioners will address all facets to effectuate a successful predictive HR analytics strategy. They will teach you how to get insight into future scenarios and the effects of future human capital investments, which helps you respond proactively to human capital developments.

After following our Predictive HR Analytics professional program, you are able show HR's worth by using effective HR analytics, organize HR analytics within your own organization, and implement HR analytics in such a way that it adds value to the company strategy. You can quantify and evaluate HR decisions by linking financial data and HR data. As a result, you will predict potential risks in human capital and make better informed decisions about human capital. You are able to assess and predict the ROI of HR instruments as well. Furthermore, you know how to communicate the findings from your data analysis in a convincing way – which is essential for getting the necessary support from your organization.

Predictive HR Analytics in short

  • Start: 18 June 2019
  • Investment: € 2,900
  • Duration: 3 full-day sessions
  • Location: Tilburg / ‘s-Hertogenbosch
  • Language: English

What makes this program unique?

  • The Predictive HR Analytics professional program goes beyond HR analytics and focuses on transformational people predictions. You learn how to embed predictive HR analytics into your HR Strategy and how to use your findings to convince others.
  • The masterclass is developed at the prestigious Human Resources department at Tilburg University, which has obtained international recognition with its high-quality academic research in the HRM field.
  • The mix of professors in conjunction with leading HR professionals leads to a strong academic program with a practical approach.
  • Your peer participants will make sure that the class opens up a high-quality network of HR specialists. The diversity of leading companies from different sectors in the classroom creates new insights for all the participants.
  • The program is like a 3-day pressure cooker. By combining online and offline components, we can create more in-depth discussions in the classroom.
  • You will experience a high impact on your daily practice, since the program is focused on direct implementation.
  • Rated an overall 9.0 by previous participants.

Program overview

Day 1 – Foundations of HR analytics

Date: 18 June 2019

Location: Tilburg
Prof. Jaap Paauwe, Paul van der Laken MSc

In the morning, Prof. Jaap Paauwe will cover the foundations of HR strategy. He will supply you with the necessary theoretical background on HR strategy and organizational performance. In addition, he will discuss HR strategy alignment: how HRM analytics can add to the overall performance and strengthen the HR strategy and decision making processes. Furthermore, he will discuss the ultimate HR switch – how you can move from transactional HR reporting to transformational HR predicting.

During the afternoon, Paul van der Laken MSc will talk about HR metrics and analytics. After an introduction on HR analytics, he will discuss the 4 levels of HR Analytics: the opportunities and pitfalls of HR metrics, connecting HR data sources, longitudinal data research, big data & machine learning. Afterwards, he will go over interpreting HR reports and the opportunities for your organization.

In the evening, you and your fellow participants are asked to develop a case: formulate HR analytics objectives and questions through critical thinking.

Day 2 – Deep-dive into predictive HR Analytics

Date: 25 June 2019

Location: JADS campus, ‘s-Hertogenbosch
Speakers: Prof. Wayne Cascio, Prof. Jaap Paauwe, Paul van der Laken MSc

The subject of the morning and evening of this second day is ‘Predictive HR Analytics: HR analytics at an advanced level’. Prof. Wayne Cascio breaks this up into 5 topics:

  • Introduction, Big Data and Talent Analytics: Driving More Effective Decision-Making
  • Talent Analytics: Why Are We Not There Yet?
  • Analytical Foundations of HR Measurement
  • Predictive Analysis Framework: Step-By-Step Analysis (using Excel)
  • Interpreting Statistical Results, Storytelling with Data

In the evening, all participants will work on their cases again – supervised by leading experts. They will help you implement the Predictive Analysis Framework.

Day 3 – Making sense of HR Analytics in practice

Date: 2 July 2019
Location: Tilburg
Speakers: Dr. Luc Dorenbosch, Dr. Dagmar Beudeker, Dr. Mariëlle Sonnenberg

In the morning, Dr. Luc Dorenbosch and Dr. Dagmar Beudeker, will help you implement HR analytics in practice. You will learn how to translate analytics to the HR practice and organize HR analytics in practice. Dorenbosch and Beudeker also show you how to make an impact on the stakeholders of your organization by using HR analytics. Last but not least, they will go through some practical examples and wrap up the lessons learned.

During the afternoon, Dr. Mariëlle Sonnenberg will teach you how to build up HR analytics in practice. She illustrates this with a very inspiring case from Wolters Kluwer. After this, you will learn the art of storytelling. Sonnenberg will show you how data can help you tell better (meaning: more convincing) stories.

Learn from the best: introducing our professors and practitioners

Dr. Dagmar Beudeker studied Organizational Psychology and promoted at Leiden University. She works as a HR Business Partner at TNO and is leading the HR Analytics project team at TNO. In this position, she obtained a lot of practical experience in the area of HR Analytics.

Prof. Wayne Cascio is a Distinguished University Professor at the University of Colorado, and he holds the Robert H. Reynolds Chair in Global Leadership at the University of Colorado Denver. He has written or edited 28 books on HRM, including Investing in People: Financial Impact of Human Resource Initiatives (with John Boudreau), which is about measuring and analyzing the value of every area of HR that impacts strategic value. Cascio has lots of experience in executive education and brings knowledge, enthusiasm, and ‘edutainment’ to the classroom.

Dr. Luc Dorenbosch studied Human Resource Studies and promoted at Tilburg University. He worked as a Researcher/Advisor at TNO Arbeid. Currently, he works as a 'Job Engineer'. In this position, he focuses on job crafting as a means to making professionals employable for a longer period of time in their current position.

Paul van der Laken MSc is a PhD candidate at Tilburg University, sponsored by Shell. His research focuses on HR analytics, evidence-based HRM, and expatriate management. He is able to communicate the tough theory of longitudinal studies and machine learning in an understandable and lively way.

Prof. Jaap Paauwe is thought leader in the area of human resources management. He works at the department of Human Resource Studies at Tilburg University. Paauwe is specialized in the link between human resource management and corporate strategies and how that has an impact on organizational performance and employee well-being, for which he is also active in advisory and consulting organizations, both internationally as well as in the Netherlands. Using a strategic perspective he focuses on issues of leadership, involvement of line management and employees, corporate culture and organizational change.

Dr. Mariëlle Sonnenberg is globally responsible for HR Strategy & Analytics at Wolters Kluwer. Prior to that she worked as Senior Manager at Accenture and as Assistant Professor at Tilburg University and TIAS Business School. She regularly publishes articles on HR analytics, both in scientific and more practice-oriented journals.

Lifelong learning discount for Tilburg University alumni

Lifelong learning is needed in our everchanging environment. At Tilburg University we want to encourage and stimulate lifelong learning. To make participating in Professional Learning programs even more appealing Tilburg University offers a 10% discount on every Professional Learning program. On our one-day programs (the Tilburg University Masterclasses) this discount is even larger.

To apply for the discount simply state you are a Tilburg University alumnus in the registration form of the program you are interested in.

Register now for Predictive HR Analytics!

What our previous participants thought about the program

"I was pleasantly surprised by this masterclass, very interesting to learn and practice how to improve strategic decision making by using data and analytics. Definitely worth the investment!" - Janina Wassenburg / LJ personeelsoplossingen

"Great interactive learning opportunity which makes you go into action directly!

The programs gave insights on HR Analytics and the broader aspects around it. How can you use data, how can you add value? And more important, do not wait till your data is perfect, but dare to deliver added value to the business with information that matters to the business!" - Gaby Montens / DSM

"The program has brought me insights in the data driven problems and solutions in the practical field of HR." - Dr. Koen Bel / Erasmus Q-Intelligence

Practical information Predictive HR Analytics


The Predictive HR Analytics will be hosted at inspiring locations, such as the JADS  (Jheronimus Academy of Data Science) campus in ‘s-Hertogenbosch. A location that has data and analytics in its core DNA.

Time schedule

The masterclass comprises three full-day sessions:

  • 18 June 2019: 09.30-19.00 hrs.
  • 25 June 2019: 09.30-19.00 hrs.
  • 2 July 2019: 09.30-17.00 hrs.


The costs for this 3-day professional program are € 2,900. The fee includes all course materials and lunch. Tilburg University alumni receive a 10% discount.

Your profile

This course is ideal for anyone in HR seeking to become more adept in using quantitative data for decision making. Typical participants are (future) HR analysts, HR managers, HR business partners, HR consultants and (financial) business analysts with a strong link on people resources. Participants are from various sectors, such as financial services, healthcare institutions, government agencies and business services.

Admission criteria

Participants have a HBO and/or academic degree (or similar) and at least 5 years of working experience. It is recommendable that participants master some basic statistical knowledge. In order to generate maximum impact, participants should be willing to do some prework before every session.

Teaching methods

The Predictive HR Analytics professional program is highly interactive. All sessions are characterized by a mix of theoretical and practical aspects of the subjects discussed. Inspiring real-life examples are used to clarify the concepts, so you get a clear idea of how you can use HR analytics to predict outcomes. Furthermore, you will practice with data sets to gain hands-on experience and will work on your own implementation of HR Analytics in practice. To get a more in-depth discussion in class, you will be required to do online and offline pre-work.

General terms and conditions


You can register for this course only by filling out the online registration form on the website. You will immediately receive a digital confirmation. Your registration is complete if you have been admitted (for alumni this means: after your status has been checked) and have paid the course fee.

Course fee

The course fee is payable within 14 days after receipt of the invoice. No VAT is charged for this course.


Tilburg University reserves the right to change parts of the course in the event of unforeseen circumstances or recent developments. You will be informed of any changes as soon as possible.


Cancellation by a course participant needs to take place in writing. If you cancel in writing not later than four weeks before the first course day, the course fee will be refunded. Tilburg University reserves the right to cancel the course if an insufficient number of participants have registered.


After every course day, the course participants will be given an evaluation form. It is very important for the further development of the post-academic courses to receive the course participants’ feedback through these evaluation forms. The information obtained will be used as much as possible in organizing and designing future courses.


The course participant can report any complaints to Tilburg University in writing. The complaint needs to be described in detail. Complaints do not suspend the obligation to pay the course fee. If the complaint is upheld by Tilburg University, the course participant will receive a reduction of the course fee.

Contact us

If you require more information about Predictive HR Analytics, please feel free to contact us.

For practical information please contact the program manager:

Taminiau-Cook, J.
Name J. (Joanne) Taminiau-Cook
Division Academic Support
Position Program Coordinator
Room T 624
Phone +31 13 466 4549

For information on the content of the program please contact the academic director:

Paauwe, J.
Name prof. dr. J. Paauwe
TS Social and Behavioral Sciences
Department of Human Resource Studies
Position Full Professor
Room S 501
Phone +31 13 466 2851

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