I am an assistant professor of Business Communication & Digital Media. My research and teaching interests include social media use, online collaboration, and online impression management. Specific topics of study include the social psychology of online communication technology, social and digital media, identity management, social influencers, online dating, IT & organizations, virtual & augmented reality, qualitative and quantitative research methodology.

Besides teaching & research, I developed and initiated the New Media Design track within the Communication and Information Sciences department. I am also the bachelor thesis coordinator. I have practical and management experience at interface of technology, organization, and communication. My research skills include: network analysis, multivariate & multilevel analysis, and structural equation modeling. I know  my way around Google Analytics, SEO, Python, SQL, PHP, and basic web development (HTML, CSS, JS).


My research focuses on the social consequences of online communication technologies and social media. Specifically, I investigate the specific design characteristics that define communication technologies. These design characteristics, or affordances, in turn affect how people experience these technologies, how they use them, and how they are affected by them. The specific topics I study are (a) how social media affect communication in professional settings, (b) how influencers present themselves on social media and how this affects their followers’ attitudes and behaviors, (c) the effect of visual versus textual information in online dating profiles, (d) how virtual & augmented reality may change interpersonal communication, and (e) the consequences of online interaction for social development.


I teach courses on online communication technology and digital media, such as Social Media at Work, Business Information Technology, and Social Media Analytics. I have supervised more than a 100 bachelor and master theses and 5 PhD's.


Recente publicaties

  1. People-nearby applications use and local community experiences - Dise…

    Gatti, F., Procentese, F., & Schouten, A. P. (Accepted/In press). People-nearby applications use and local community experiences: Disentangling their interplay through a multilevel, multiple informant approach. Media Psychology.
  2. Influencer advertising on Instagram - Product-influencer fit and numb…

    Janssen, L., Schouten, A. P., & Croes, E. A. J. (2022). Influencer advertising on Instagram: Product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification. International journal of advertising, 41(1), 101-127.
  3. Robomorphism - Examining the effects of telepresence robots on betwee…

    Schouten, A. P., Portegies, T. C., Withuis, I., Willemsen, L. M., & Mazerant-Dubois, K. (2022). Robomorphism: Examining the effects of telepresence robots on between-student cooperation. Computers in Human Behavior, 126, [106980].
  4. Waarom socialmediainfluencers betere verkopers zijn dan traditionele …

    Schouten, A. P., & Janssen, L. (2022). Waarom socialmediainfluencers betere verkopers zijn dan traditionele beroemdheden. Tijdschrift voor Communicatiewetenschap, 50(1), 56-59.
  5. Communication in neuro-oncology multidisciplinary team meetings (MDTM…

    van der Bruggen, S. C. P., Beerepoot, L., Janssens, M., Schouten, A., & Leenders, R. (2022). Communication in neuro-oncology multidisciplinary team meetings (MDTM's). Neuro-Oncology, 24(suppl 2, P11.05.B.), ii56-ii56.

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