dr. Leon Gim Lim

dr. Leon Gim Lim

Onderzoeker

TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing

L.G.Lim@tilburguniversity.edu

Recente publicaties

  1. Customer satisfaction and its impact on the future costs of selling

    Lim, L. G., Tuli, K. R., & Grewal, R. (2020). Customer satisfaction and its impact on the future costs of selling. Journal of Marketing, 84(4), 23-44.

  2. Investors' evaluations of price-increase preannouncements

    Lim, L. G., Tuli, K. R., & Dekimpe, M. (2018). Investors' evaluations of price-increase preannouncements. International Journal of Research in Marketing, 35(3), 359-377.
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Links

Persoonlijke homepage Link wetenschappelijk profiel Nevenactiviteiten

Trefwoorden

Ondernemingsfinanciering Marktonderzoek Marketing Fusies Prijs Detailhandel Strategie

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