Experts & Expertise

1994: PhD. graad in Management, INSEAD, Fontainebleau, Frankrijk
1992: MSc. graad in Management, INSEAD, Fontainebleau, Frankrijk
1989: Visiting scholar aan de University of Michigan
1987: Ingenieurs Diploma (MSc. equivalent) Industrieel Ontwerp, Universiteit Twente

2007-current: Tilburg University, Dept. of Economics and Business
1998-2007: University of California, Los Angeles, Anderson School of Management
1994-1999: University of Texas at Austin, McCombs School of Business
1987-1990: University of Twente, Enschede, The Netherlands

Onderscheidingen

Onderzoek
Finalist for the Frank M. Bass Dissertation Award for ?Online Demand under Limited Consumer Search? (Dissertation Jun B. Kim), 2011

Finalist for the Long Term Impact Award for the Marketing Science/Management Science papers in 2001-2005 for ?Market Rollout and Retail Adoption for New Brands of Non-durable Goods (2004),? and for ?Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables (2001),? 2011

NWO Vici Grant, Dutch Science Foundation, 2010-2014

Marie Curie International Reintegration Grant, European Commission, 2009-2012

MSI grant, The Evolution of Brand Preferences, 2009

Paul Green Award, AMA, Journal of Marketing Research, for ?Consumer Packaged Goods in the United States: National Brands, Local Branding,? 2008

NSF Grant, Social and Economic Sciences Funding (SES) program, 2007-2009

Invited faculty for the INFORMS Marketing Science Doctoral Consortium, 2007-2009

MSI Grant, DVRs and Advertising Effectiveness, 2007

Finalist for the O'Dell Award, AMA, Journal of Marketing Research for ?Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,? 2007

HP Labs Grant, HP Palo Alto, 2007

Finalist for the O'Dell Award, AMA, Journal of Marketing Research for ?The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market-Share and Retailer Distribution,? 2005

CIBER Grant, UCLA, 2005

MSI Grant, The Geography of Consumer Brands, 2005

John D.C. Little Best Paper Award, INFORMS, Marketing Science/Management Science, for ?Market Rollout and Retail Adoption for New Brands of Non-durable Goods,? 2004

Best paper award, EMAC, International Journal of Research in Marketing, 2004, for ?Advertising versus Pay-per-View in Electronic Media?

Invited for the Sheth Marketing Doctoral Consortium, 2003, 2007

Citibank Award for the most outstanding MBA teacher, UCLA, 2003

Paul Green Award, AMA, Journal of Marketing Research, for ?Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,? 2002

prof.dr.ir. B.J.J.A.M. Bronnenberg geeft de volgende vakken:

• Empirical Industrial Organization 1 (CentER) (230319) Meer informatie
• Market Assessment (328043) Meer informatie

Editorial duties

Associate Editor voor:
2007-heden: Marketing Science
2002-heden: Quantitative Marketing and Economics

Guest Associate Editor voor:
2005-heden: Journal of Marketing Research

Editorial Board member voor:
2003-heden: Journal of Marketing Research
2002-2006: Journal of Marketing
2002-2007: Marketing Science
2001-2005: Review of Marketing Science
2001-heden: Marketing Letters
1997-heden: International Journal of Research in Marketing
1998-2003: Revue et Applications en Marketing

Ad hoc reviewer voor:
American Statistician, Decision Support Systems, Journal of Business and Economic Statistics, Journal of Consumer Research, Journal of Retailing, Management Science, Omega, R&D Management

Commissies/diensten

Lidmaatschappen
The American Marketing Association (AMA)
The American Statistical Association (ASA)
The Institute for Operations Research and Management Science (INFORMS)