Experts & Expertise

• High tech
• Innovatie
• Marketing
• Productontwikkeling

Universiteit van Tilburg (sept 2009 - juni 2013 (verwacht)), Promovendus, CentER. Begeleiders prof. dr. Inge Geyskens (Universiteit van Tilburg) en dr. Stefan Wuyts (Universiteit van Tilburg, Koc University te Istanbul, Turkije).

McCombs Business School, University of Texas at Austin (jan 2011 - juni 2011; zomer 2012): Visiting scholar, op uitnodiging van dr. Raji Srinivasan.

Universiteit van Tilburg (sept 2008 - aug 2009), M.Phil. in Business: Marketing (cum laude, gemiddelde: 8.8). Master thesis: 'A portfolio approach to supplier involvement in high-tech new product development'; onder begeleiding van prof. dr. Inge Geyskens en dr. Stefan Wuyts.

Universiteit van Maastricht (sept 2000 - aug 2004), Master in International Business Administration: Marketing, Services and Information (gemiddelde: 8.4). Master thesis: 'The effects of satisfaction with online complaint handling on post-complaint behavioral intentions'; onder begeleiding van dr. Frans Plat.

Academische ervaring:
Promovendus, CentER, Universiteit van Tilburg (sept 2009 - huidig)

Professionale ervaring:
Business consultant, Ordina Consulting (2006 - 2009). Belangrijkste klanten: ABN AMRO, Rabobank, Philips CE, Ministerie van Defensie, REAAL SNS, Q-go
Marketing onderzoeker, Research International (Nederland) (2005). Belangrijkste klanten: Philips Lighting, RET, ABN AMRO
Marketing onderzoeker, Air Berlin GmbH (Berlijn, Duitsland) (2003-2004)

Does customer participation help or hurt? The role of relationship multiplexity. In samenwerking met Stefan Wuyts (Tilburg University, Koc University) and Inge Geyskens (Tilburg University). In voorbereiding voor hersturen bij Journal of Marketing.

Managing the crowd: Prize structure and idea creativity in online idea generation contests. In samenwerking met Raji Srinivasan (UT Austin) and Stefan Wuyts (Tilburg University, Koc University). Ingestuurd naar Journal of Marketing.

Supplier involvement in high-tech new product development. Dataverzameling compleet.

Speed of convergence in two-sided markets: Insights from crowdfunding. In samenwerking met Raji Srinivasan (UT Austin). Conceptfase.

Januari-juni 2011: Visiting scholar op McCombs Business School, Marketing Department, University of Texas at Austin. Gast van Raji Srinivasan.

Zomer 2012: Visiting scholar op McCombs Business School, Marketing Department, University of Texas at Austin. Gast van Raji Srinivasan.

2010: ISBM Doctoral Support Award, toegekend door de Institute for the Study of Business Markets (Smeal College of Business, Pennsylvania State University), voor het onderzoeksvoorstel "Customer involvement in external NPD: When it may go wrong".

2010: ISBM Business Marketing Doctoral Fellow

2011: AMA Sheth Doctoral Consortium Fellow

Slot, Johanna H. and Raji Srinivasan: Managing the crowd: Prize structure and idea creativity in online idea generation contests. UT Austin, Austin, november 2012.

Slot, Johanna H., Stefan Wuyts & Inge Geyskens: Does customer participation help or hurt? The role of relationship multiplexity. Marketing Science, Boston, juni 2012.

Slot, Johanna H., Stefan Wuyts & Inge Geyskens. Customer involvement in external new product development: When it may go wrong. UT Austin, Austin, april 2011.

Slot, Johanna H., Stefan Wuyts & Inge Geyskens. Customer involvement in external new product development: When it may go wrong. AMA Winter Conference, Austin, februari 2011.

Slot, Johanna H., Stefan Wuyts & Inge Geyskens. A portfolio approach to supplier involvement in high-tech NPD. EMAC Doctoral Colloquium, Kopenhagen, mei 2010. Faculty: Thorsten Hennig-Thurau, Jenny van Doorn, Ajay Kohli.

Ad hoc reviewer

International Journal of Research in Marketing

AMA Winter/Summer Conference