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Prof.dr. M.G. Dekimpe (Marnik)

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Current position
Research Professor

Biography
Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at the Catholic University Leuven (Belgium). His work has been published in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Econometrics, among others. He has won best-paper awards from Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the International Journal of Research in Marketing (1997, 2001, 2002), and Technological Forecasting and Social Change (2000). He is an academic trustee with the Marketing Science Institute and with AiMark.

As of October 2009, he is the new editor of the International Journal of Research in Marketing, the leading European marketing journal. He also serves on the editorial boards of the Journal of Marketing Research, Marketing Science, the Journal of Marketing, the Journal of the Academy of Marketing Science, the Review of Marketing Science, the Journal of Interactive Marketing, and Marketing Letters.

His current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, the internationalization of retail firms, and the measurement of long-run marketing effects. Working with GfK and AiMark, he advises several key players in the CPG industry, especially on private-label and marketing-mix effectiveness issues.

He also partners commercially with, as well as serves on the board of academic advisors for, MarketShare Partners (MSP), a strategic decision sciences firm serving nearly half the Fortune 50 companies, with offices in Los Angeles, New York, and London. He has helped MarketShare Partners develop next generation resource allocation, marketing effectiveness solutions and software for companies like Mercedes-Benz, Microsoft, General Electric, Disney and Electronic Arts.

His current research interests deal with the drivers of private-label success, the internationalization of retail firms, the impact of product crises, and the measurement of long-run marketing effects. He has advised major international companies on the use of marketing-science methods in their decision-making process.

Major fields
Econometric and time-series models for measuring marketing response. Retailing. Private labels. Global diffusion.

Vita
Full curriculum vitae (PDF)