Tilburg center for Cognition and Communication (TiCC)

We study how people communicate with each other and how computer systems can be taught to communicate with us.

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TiCC Colloquium: Bart van den Hooff

What: Enterprise Social Media as a Multifunctional Public Good: The Role of Perceived Critical Mass in Motivating Differential Use
Where: TZ 005
When: Wednesday, 17 February 2016, 12:30 - 13:30 hours


Abstract

Organizations are increasingly adopting Enterprise Social Media (ESM) technologies to facilitate knowledge sharing among employees. However, despite the assumed attractiveness of these technologies, ESM implementations are plagued by low participation. This study explores ESM use by recognizing the technology as a public good and considering how use is influenced by a perceived critical mass of users and content. Drawing on a case study of an ESM implementation at a large professional services firm we develop a model demonstrating the reciprocal nature of ESM use whereby perceived critical mass influences, and is influenced by, continued technology use ‒ a process that operates differently depending on whether workers intend to use the technology to connect with coworkers or access information.

About Bart

Bart van den Hooff is Professor of Organizational Communication and Information Systems. He has a PhD (with honors) in Communication from the University of Amsterdam. Before coming to the VU University, he worked in consultancy (M&I/Partners), at the Delft University of Technology and the University of Amsterdam. His research interests include the interaction between ICT, organization and individuals, knowledge sharing, distributed collaboration and online interaction. His work has been presented at international conferences and published in (among others) Journal of Management Studies, Organization Studies, Journal of Information Technology, Information & Management, Communication Research, European Journal of Information Systems and Information Processing & Management.



When: 17 February 2016 12:30

End date: 17 February 2016 13:30