Tilburg center for Cognition and Communication (TiCC)

We study how people communicate with each other and how computer systems can be taught to communicate with us.


TiCC Colloquium: Erica de Vries

What: Unexpected effects of visualizations of cultural symbols and values
Where: CZ 008
When: Wednesday, 10 February 2016, 12:30 - 13:30 hours

Preceding the PhD Defence by Hans Westerbeek (Visual Realism. Exploring effects on memory, language production, comprehension, and preference), one of the committee members will present at the TiCC colloquium:

Unexpected effects of visualizations of cultural symbols and values


Research has not focused on possible side effects, on learning or problem solving, of seemingly trivial illustrations in textbooks. In this study, we question the influence of visualizations of cultural symbols and values in a reward allocation task. Participants were exposed to visualizations which represented American or neutral cultural concepts, in conjunction with the principles of distributive
justice: equity or equality. Participants then completed a reward allocation task. The results showed an influence of American cultural symbols on the outcome of reward allocation but when no distributive justice principle was involved. However, visualization of the principles of distributive justice did not have the expected effect on reward allocation. More research is needed to investigate the influence of these types of visualizations and to define their role in task performance.

When: 10 February 2016 12:30

End date: 10 February 2016 13:30