dr. Anika Stuppy

Bio

         Since 09/2018    Assistant Professor of Marketing, Tilburg University

                      10/2018    PhD in Marketing, Erasmus University

08/2015-12/2015    Visiting Scholar, University of Colorado Boulder 

                             2013    Diploma in Psychology, University of Cologne

Expertise

Anika studies hedonic experiences. Hence, what people feel and think while consuming products, services, or entertainment media. Within this domain, she pursues several streams of research. For example, she examines why consumers with negative self-views sometimes choose to consume inferior products. Another project decodes how present enjoyment is shaped by past experiences in a product domain. In a third stream of research, she examines when entertainment media is enjoyable - and when it is not. Anika's research has been published in the Journal of Experimental Psychology: General and the Marketing Science Working Paper Series. She has presented her work at numerous international conferences, such as the Association for Consumer Research North American Conference and the Society for Consumer Psychology Conference. Between August 2015 and December 2015, she was a visiting research scholar at the Leeds School of Business, University of Colorado at Boulder.

Teaching

328052 Marketing for Pre-Masters, Course Coordinator and Lecturer, Fall 2018 - Present

Master Thesis Marketing (Marketing Management), Thesis Supervisor and Second Reader, Fall 2018 - Present

Courses

• Decision Making in Marketing for IBA

Recent publications

1. Self-esteem influences the willingness to engage in COVID-19 preventi…

   Stuppy, A., & Smith, R. (2023). Self-esteem influences the willingness to engage in COVID-19 prevention behavior and persuasion efficacy. Social Science & Medicine, 320, Article 115715.

2. The art of slowness: Slow motion enhances consumer evaluations by inc…

   Stuppy, A., Landwehr, J., & McGraw, P. (2023). The art of slowness: Slow motion enhances consumer evaluations by increasing processing fluency. Journal of Marketing Research. Advance online publication.

3. How sampling high- and low-quality products affects enjoyment

   Stuppy, A., & van den Bergh, B. (2022). How sampling high- and low-quality products affects enjoyment. Psychology & Marketing, 39(4), 726-740.

4. I am, therefore I buy - Low self-esteem and the pursuit of self-verif…

   Stuppy, A., Mead, N. L., & van Osselaer, S. M. J. (2020). I am, therefore I buy: Low self-esteem and the pursuit of self-verifying consumption. Journal of Consumer Research, 46(5), 956-973.

5. Power increases the socially toxic component of narcissism among indi…

   Mead, N. L., Baumeister, R. F., Stuppy, A., & Vohs, K. D. (2018). Power increases the socially toxic component of narcissism among individuals with high baseline testosterone. Journal of Experimental Psychology-General, 147(4), 591-596.