dr. Max Pachali

Bio

I am an empirical researcher with expertise in developing structural econometric models at the intersection of quantitative marketing and empirical industrial organization. In my research, I generally aim to develop methodological advancements that improve data based estimation of consumer preferences as well as at generating substantial insights into relevant questions that affect business and society.

On the methodological side, I developed extensive expertise in Bayesian models of consumer heterogeneity. On the substantive side, I am interested in the implications of regulatory policy. The combination of Bayesian demand estimation techniques and empirical industrial organization methods allows me to quantify heterogeneous welfare effects of a given policy event, such as the ban of a product alternative or a taxation reform. Please visit my personal website for further information. 

Courses

• Conjoint Analysis

Recent publications

1. What drives demand for playlists on Spotify?

   Pachali, M. J., & Datta, H. (Accepted/In press). What drives demand for playlists on Spotify? Marketing Science.

2. How do nutritional warning labels affect prices?

   Pachali, M., Kotschedoff, M. J. W., van Lin, A., Bronnenberg, B. J. J. A. M., & van Herpen, E. (2023). How do nutritional warning labels affect prices? Journal of Marketing Research, 60(1), 92-109.

3. Omitted budget constraint bias and implications for competitive prici…

   Pachali, M., Kurz, P., & Otter, T. (2023). Omitted budget constraint bias and implications for competitive pricing. Journal of Marketing Research, 60(5), 968-986.

4. How Do Nutritional Warning Labels Affect Prices?

   Pachali, M., Kotschedoff, M., van Lin, A., Bronnenberg, B. J. J. A. M., & van Herpen, E. (2022). How Do Nutritional Warning Labels Affect Prices? SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3642756

5. Higher minimum quality standards and redistributive effects on consum…

   Kotschedoff, M. J. W., & Pachali, M. (2020). Higher minimum quality standards and redistributive effects on consumer welfare. Marketing Science, 39(1), 253-280.