ExpertiseKey words PublicationsPrincipal publications- Steenkamp, Jan-Benedict E.M., Harald J. van Heerde, and Inge Geyskens (2010). What makes consumers willing to pay a price premium for national brands over private labels? Journal of Marketing Research.
- Geyskens, Inge, Katrijn Gielens, and Els Gijsbrechts (2010). Private label proliferation: How introducing economy and premium private labels influences brand choice. Journal of Marketing Research.
- Geyskens, Inge, Jan-Benedict E.M. Steenkamp, and Nirmalya Kumar (2006). Make, buy, or ally: A transaction cost theory meta-analysis. Academy of Management Journal, 49 (3), 519-543.
- Steenkamp, Jan-Benedict E.M. and Inge Geyskens (2006). What drives the perceived value of Web sites? A cross-national investigation. Journal of Marketing, 70 (3), 136-150.
- Wuyts, Stefan and Inge Geyskens (2005). The formation of buyer-supplier relationships: Detailed contract drafting and close partner selection. Journal of Marketing, 69 (4), 103-117.
Click here for the complete list of publications (Tilburg University Repository Publications only)
Education
Ph.D. in Business Administration, Catholic University of Leuven, Belgium, September 1998
Dissertation: "Trust, satisfaction, and equity in marketing channel relationships"
(chair: Jan-Benedict E.M. Steenkamp) M.Sc. in Applied Economics, Catholic University of Leuven, Belgium, July 1992
Career
2007-present: Professor of Marketing, Tilburg University 2001-2006: Associate Professor of Marketing, Tilburg University 1998-2001: Assistant Professor of Marketing, Tilburg University 1992-1998: Research and Teaching Assistant, Catholic University of Leuven, Belgium
PublicationsPrincipal publications- Steenkamp, Jan-Benedict E.M., Harald J. van Heerde, and Inge Geyskens (2010). What makes consumers willing to pay a price premium for national brands over private labels? Journal of Marketing Research.
- Geyskens, Inge, Katrijn Gielens, and Els Gijsbrechts (2010). Private label proliferation: How introducing economy and premium private labels influences brand choice. Journal of Marketing Research.
- Geyskens, Inge, Jan-Benedict E.M. Steenkamp, and Nirmalya Kumar (2006). Make, buy, or ally: A transaction cost theory meta-analysis. Academy of Management Journal, 49 (3), 519-543.
- Steenkamp, Jan-Benedict E.M. and Inge Geyskens (2006). What drives the perceived value of Web sites? A cross-national investigation. Journal of Marketing, 70 (3), 136-150.
- Wuyts, Stefan and Inge Geyskens (2005). The formation of buyer-supplier relationships: Detailed contract drafting and close partner selection. Journal of Marketing, 69 (4), 103-117.
Click here for the complete list of publications (Tilburg University Repository Publications only) External accreditationGrants 2005 Netherlands Organisation for Scientific Research (NWO), Euro 600,000 2002 Netherlands Organisation for Scientific Research (NWO), Euro 150,000 2001 Netherlands Organisation for Scientific Research (NWO), Euro 100,000 2000 European Commission, Euro 132,750 Prizes Best reviewer award 2009-2010, Journal of Marketing 2010 winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact in the International Journal of Research in Marketing for the paper "The effects of trust and interdependence on relationship commitment: A trans-atlantic study" 2010 winner of the Louis W. Stern Award for the article "The market valuation of Internet channel additions," published in the Journal of Marketing Winner of the 2003 ERIM Best Article Award of the Erasmus University Rotterdam for the paper: "The market valuation of Internet channel additions," published in the Journal of Marketing Winner of the 2002 Best Paper Award of the International Journal of Research in Marketing for the paper: "How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands" Research supervisionAdvisor
Slot, Johanna, Universiteit van Tilburg (co-promotor: S.H.K. Wuyts)
Lin, Didi, Tilburg University (co-promotor: M.G. Dekimpe)
ten Braak, Anne (2012), Tilburg University (co-promotor: M.G. Dekimpe)
Raassens, Néomie (2011), Tilburg University (co-promotor: S.H.K. Wuyts)
Chow, Man-Wai (2007), Tilburg University, (co-promotor: J.B.E.M. Steenkamp) Member of the doctoral committee
Elsen, Millie (2012), Universiteit van Tilburg
Vroegrijk, Mark (2012), Universiteit van Tilburg
Lourenco, Carlos (2010), Universiteit van Tilburg
Sotgiu, Francesca (2010), Erasmus University, Rotterdam
Haans, Hans (2007), Tilburg University
Mooi, Erik (2006), University of Amsterdam, the Netherlands
Bougie, Roger (2005), Tilburg University
Deleersnyder, Barbara (2002), Catholic University of Leuven, Belgium
Teaching
I. Geyskens teaches the following subjects:
Other activities
Area editor International Journal of Marketing (2012-present)
Journal of Marketing (2011-present) Editorial board member International Journal of Research in Marketing (2006-2012)
Journal of Marketing (2006-2011) Ad hoc reviewer Academy of Management Journal (2003-present)
International Journal of Research in Marketing (1996-2006)
Journal of Consumer Research (2006-present)
Journal of International Business Studies (2008-present)
Journal of Marketing (2002-2006)
Journal of Marketing Research (1999-present) Administrative service Educational Coordinator M.Phil. in Business, track Marketing, 2006-present
Member of Interfaculty Project Group on Fighting Fraud, 2006
Member of Web Sounding Board, 2005-present
Chair of Examination Committee of Masters in Business Programs, 2004-2006
Member of Educational Board of Masters in Business Programs, 2004-2006
Member of Faculty Council, 2004-2006
Marketing Seminar Coordinator, 2000, 2002-2004
Hoogleraar
Tilburg School of Economics and Management
Department of Marketing
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Last amended: 26 September 2012
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