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B.J.J.A.M. Bronnenberg


Hoogleraar

Tilburg School of Economics and Management
Department of Marketing

CentER 

Expertise

Professor Bronnenberg studies demand, the persistence of branding effects, and the success of new products as a function of firms' marketing strategies. His research has appeared in top management and marketing journals and he's been the recipient of several best paper awards in these journals. He is an associate editor for the International Journal of Research in Marketing, Journal of Marketing, Marketing Science, Management Science, and Quantitative Marketing and Economics. He serves on the editorial board of several other scholarly journals.

Professional focus: marketing, innovation, entrepreneurship, and new product management

Publications

Principal publications
  • Bronnenberg, Bart J., Jean-Pierre Dubé, and Matthew Gentzkow (2012), "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, 102 (6), 2472-2508
  • Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2009), "Brand History, Geography, and the Persistence of CPG Brand Shares," the Journal of Political Economy, 117:1, 87-115
  • Bronnenberg, Bart J., Sanjay Dhar, and Jean-Pierre Dubé (2007), "Consumer Packaged Goods in the United States: National Brands, Local Branding," Journal of Marketing Research, 44 (February), 4-13. Winner 2008 Paul Green Award
  • Bronnenberg, Bart J. and Carl Mela (2004), "Market Rollout and Retail Adoption for New Brands of Non-durable Goods," Marketing Science, 23:4 (Fall), 500-518. Winner 2004 John D.C. Little Best Paper Award
  • Bronnenberg, Bart J., and Catarina Sismeiro (2002), "Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist," Journal of Marketing Research, vol 39, February, 1-17.Winner 2003 Paul Green Award

Other publications PDF

 

Education

1994: PhD. degree in Management, INSEAD, Fontainebleau, France
1992:
MSc. degree in Management, INSEAD, Fontainebleau, France
1989:
Visiting scholar at the University of Michigan
1987:
Ingenieurs Diploma (MSc. equivalent) in Industrial Engineering, University of Twente

Career

2007-current: Tilburg University, Dept. of Economics and Business
1998-2007:
University of California, Los Angeles, Anderson School of Management
1994-1999: University of Texas at Austin, McCombs School of Business
1987-1990:
University of Twente, Enschede, The Netherlands

Publications

Principal publications
  • Bronnenberg, Bart J., Jean-Pierre Dubé, and Matthew Gentzkow (2012), "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, 102 (6), 2472-2508
  • Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2009), "Brand History, Geography, and the Persistence of CPG Brand Shares," the Journal of Political Economy, 117:1, 87-115
  • Bronnenberg, Bart J., Sanjay Dhar, and Jean-Pierre Dubé (2007), "Consumer Packaged Goods in the United States: National Brands, Local Branding," Journal of Marketing Research, 44 (February), 4-13. Winner 2008 Paul Green Award
  • Bronnenberg, Bart J. and Carl Mela (2004), "Market Rollout and Retail Adoption for New Brands of Non-durable Goods," Marketing Science, 23:4 (Fall), 500-518. Winner 2004 John D.C. Little Best Paper Award
  • Bronnenberg, Bart J., and Catarina Sismeiro (2002), "Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist," Journal of Marketing Research, vol 39, February, 1-17.Winner 2003 Paul Green Award

Other publications PDF

External accreditation

Distinctions

Research
Finalist for the Frank M. Bass Dissertation Award for ?Online Demand under Limited Consumer Search? (Dissertation Jun B. Kim), 2011

Finalist for the Long Term Impact Award for the Marketing Science/Management Science papers in 2001-2005 for ?Market Rollout and Retail Adoption for New Brands of Non-durable Goods (2004),? and for ?Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables (2001),? 2011

NWO Vici Grant, Dutch Science Foundation, 2010-2014

Marie Curie International Reintegration Grant, European Commission, 2009-2012

MSI grant, The Evolution of Brand Preferences, 2009

Paul Green Award, AMA, Journal of Marketing Research, for ?Consumer Packaged Goods in the United States: National Brands, Local Branding,? 2008

NSF Grant, Social and Economic Sciences Funding (SES) program, 2007-2009

Invited faculty for the INFORMS Marketing Science Doctoral Consortium, 2007-2009

MSI Grant, DVRs and Advertising Effectiveness, 2007

Finalist for the O'Dell Award, AMA, Journal of Marketing Research for ?Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,? 2007

HP Labs Grant, HP Palo Alto, 2007

Finalist for the O'Dell Award, AMA, Journal of Marketing Research for ?The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market-Share and Retailer Distribution,? 2005

CIBER Grant, UCLA, 2005

MSI Grant, The Geography of Consumer Brands, 2005

John D.C. Little Best Paper Award, INFORMS, Marketing Science/Management Science, for ?Market Rollout and Retail Adoption for New Brands of Non-durable Goods,? 2004

Best paper award, EMAC, International Journal of Research in Marketing, 2004, for ?Advertising versus Pay-per-View in Electronic Media?

Invited for the Sheth Marketing Doctoral Consortium, 2003, 2007

Citibank Award for the most outstanding MBA teacher, UCLA, 2003

Paul Green Award, AMA, Journal of Marketing Research, for ?Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,? 2002

 

 

Teaching

Course

Market Assessment - Masters level- UvT

Bayesian Statistics - PhD level - UvT

Theory-Based Econometric Models - PhD level - UvT

 


B.J.J.A.M. Bronnenberg teaches the following subjects:

Other activities

Editorial duties

Associate Editor for:
2007-current: Marketing Science
2002-current: Quantitative Marketing and Economics

Guest Associate Editor for:
2005-current: Journal of Marketing Research

Editorial Board member for:
2003-current: Journal of Marketing Research
2002-2006: Journal of Marketing
2002-2007: Marketing Science
2001-2005: Review of Marketing Science
2001-current: Marketing Letters
1997-current: International Journal of Research in Marketing
1998-2003: Revue et Applications en Marketing

Ad hoc reviewer for:
American Statistician, Decision Support Systems, Journal of Business and Economic Statistics, Journal of Consumer Research, Journal of Retailing, Management Science, Omega, R&D Management

Committees/service

Memberships

The American Marketing Association (AMA)
The American Statistical Association (ASA)
The Institute for Operations Research and Management Science (INFORMS)

Contact details
Room K 1003
PO Box 90153
5000 LE Tilburg 
Phone+31 13 466 8939
Secretary+31 13 466 3022

Hoogleraar
Tilburg School of Economics and Management
Department of Marketing

Working days
Mon Tues Wed Thurs Fri
Morning Present Present Present Present Present
Afternoon Present Present Present Present Present
Last amended: 03 May 2013

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