 ExpertiseProfessor Bronnenberg studies demand, the persistence of branding effects, and the success of new products as a function of firms' marketing strategies. His research has appeared in top management and marketing journals and he's been the recipient of several best paper awards in these journals. He is an associate editor for the International Journal of Research in Marketing, Journal of Marketing, Marketing Science, Management Science, and Quantitative Marketing and Economics. He serves on the editorial board of several other scholarly journals. Professional focus: marketing, innovation, entrepreneurship, and new product management PublicationsPrincipal publications
Click here for the complete list of publications (Tilburg University Repository Publications only)
Education1994: PhD. degree in Management, INSEAD, Fontainebleau, France Career2007-current: Tilburg University, Dept. of Economics and Business
PublicationsPrincipal publications
Click here for the complete list of publications (Tilburg University Repository Publications only) External accreditationDistinctions Research Finalist for the Long Term Impact Award for the Marketing Science/Management Science papers in 2001-2005 for ?Market Rollout and Retail Adoption for New Brands of Non-durable Goods (2004),? and for ?Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables (2001),? 2011 NWO Vici Grant, Dutch Science Foundation, 2010-2014 Marie Curie International Reintegration Grant, European Commission, 2009-2012 MSI grant, The Evolution of Brand Preferences, 2009 Paul Green Award, AMA, Journal of Marketing Research, for ?Consumer Packaged Goods in the United States: National Brands, Local Branding,? 2008 NSF Grant, Social and Economic Sciences Funding (SES) program, 2007-2009 Invited faculty for the INFORMS Marketing Science Doctoral Consortium, 2007-2009 MSI Grant, DVRs and Advertising Effectiveness, 2007 Finalist for the O'Dell Award, AMA, Journal of Marketing Research for ?Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,? 2007 HP Labs Grant, HP Palo Alto, 2007 Finalist for the O'Dell Award, AMA, Journal of Marketing Research for ?The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market-Share and Retailer Distribution,? 2005 CIBER Grant, UCLA, 2005 MSI Grant, The Geography of Consumer Brands, 2005 John D.C. Little Best Paper Award, INFORMS, Marketing Science/Management Science, for ?Market Rollout and Retail Adoption for New Brands of Non-durable Goods,? 2004 Best paper award, EMAC, International Journal of Research in Marketing, 2004, for ?Advertising versus Pay-per-View in Electronic Media? Invited for the Sheth Marketing Doctoral Consortium, 2003, 2007 Citibank Award for the most outstanding MBA teacher, UCLA, 2003 Paul Green Award, AMA, Journal of Marketing Research, for ?Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,? 2002
Teaching
Course Market Assessment - Masters level- UvT Bayesian Statistics - PhD level - UvT Theory-Based Econometric Models - PhD level - UvT
B.J.J.A.M. Bronnenberg teaches the following subjects:
Other activitiesEditorial duties Associate Editor for: Guest Associate Editor for: Editorial Board member for: Ad hoc reviewer for: Committees/service Memberships The American Marketing Association (AMA)
Contact details
Room K 1003 PO Box 90153 5000 LE Tilburg
Hoogleraar
Last amended: 03 May 2013
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