F.G.M. (Rik) Pieters
Tilburg School of Economics and Management
Department of Marketing
My fields of interest are: marketing communication, consumer behavior, and services marketing.
Most recent publications
1989: Ph.D., University of Leiden (The Netherlands). Title: Attitudes and behavior in a source-separation program.
1993-present: Professor of Marketing, Department of Marketing, Faculty of Economics and Business, Tilburg University
2000-2005: Head of Marketing Department, Tilburg University.
Most recent publications
2007-present Visiting Research Fellow at the Robert H. Smith School of Business, University of Maryland, College Park (US).
Member of Editorial Board
International Journal of Research in Marketing (1997-2007).
Journal of Consumer Research (1999-present).
Journal of Marketing Research (2007-present).
AccreditationRanked in the Top-40 of Dutch Economists (based on academic output), 2003 (nr. 19), 2004 (nr. 8), 2005 (nr. 10), 2006 (nr. 5).
Ad-hoc reviewer for (among others):
Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Psychological Science, Marketing Science, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Advertising, Public Opinion Quarterly, Journal of Classification.
Dissertation chairBougie, J.R.G. (Roger) (2004), Consumed with Anger: Negative Emotions in Service Consumption Settings, Tilburg University.
van Herpen, H.W.I. (Erica) (2001), Consumers' Perceptions and Evaluations of Store Assortments, Tilburg University.
Van der Lans, R. (Ralf) (2006), Brand Search, Tilburg University (cum Laude) (with M. Wedel).
Louro, M. (Maria) (2006), Leaving Pleasure. Positive Emotions and Goal-Directed Behavior, Tilburg University (cum Laude) (with M. Zeelenberg).
Roest, H.C.A. (Henk) (1998), Service Quality Expectations; Assessment and Management, Tilburg University.
Rosbergen, E. (Edward) (1998), Modeling Attention to Advertising, Rijksuniversiteit Groningen (with M. Wedel).
Vale do Coelho, R.M.R.D (Rita) (2007), Consumption Breakdowns: On Avoiding and Embracing Temptations, Tilburg University (with M. Zeelenberg).
Wetzer, I.M. (Inge), (2007), Let's Talk about it: Studies on the Social Sharing of Emotions, Tilburg University (with M. Zeelenberg).
Woltman Elpers J.L.C.M. (Josephine) (2003), Consumers' Moment to Moment Processing of Television Commercials, Rijksuniversiteit Groningen (with M. Wedel).
F.G.M. (Rik) Pieters teaches the following subjects:
Teaching activities elsewhere
Occasional consultant for (among others):Philips Nederland (cultural and sports sponsoring policies, High-Tech Campus), Procter & Gamble (Brussels, Cincinatti: Packaging design testing), Campina-Melkunie (New product development), Ministery of VROM (Environment: customer segmentation, longitudinal tracking of consumer attitudes, communication policies), ABN-AMRO (customer satisfaction measurement), Rabobank (customer selection), ARA (Ad agency: campaign development), FCB (Ad agency: Campaign development), NVM (Dutch organization for real estate agents: improving customer service), PMW (Pauselijke Missie Werken: positioning), Verify (development of new consumer measurement methods).
Room K 1008
PO Box 90153
5000 LE Tilburg
Last amended: 26 May 2014