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H.C.A. (Henk) Roest


Tias Nimbas Full Professor Marketing Management

Tilburg School of Economics and Management
Department of Marketing

 

Expertise

My research focuses on the psychological aspects of selecting service products and business partners, including customer expectation assessment and management.

Key words

Publications

Principal publications
  • Henk Roest and Aric Rindfleisch (2010), "The Influence of Quality Cues and Typicality Cues on Restaurant Purchase Intention", Journal of Retailing and Consumer Services, 17 (Spring), 10-18
  • Henk Roest (2008), "Experience-Based Category Expectations in Service Quality Research and Management," in: Cases on Hospitality Industry, V. Jauhari (ed.), The Haworth Press, New York, 117-140
  • Ruud Frambach, Henk Roest and Trichy Krishnan (2007), "The Impact of Consumer Internet Experience on Channel Preference and Usage Intentions Across the Different Stages of the Buying Process," Journal of Interactive Marketing, 21 (Spring), 26-41. This article received the Elsevier Top Cited Paper Award 2007-2011.
  • Henk Roest and Rik Pieters (1997), "The Nomological Net of Perceived Service Quality", International Journal of Service Industry Management, 8 (4), 336-351
  • Rik Pieters, Kitty Koelemeijer and Henk Roest (1995), "Assimilation Processes in Service Satisfaction Formation", International Journal of Service Industry Management, 6 (3), 17-33  This article received the Literati Outstanding Paper Award ("best article").

Click here for the extended list of publications PDF

 

Education

1998: Ph.D in Marketing, Tilburg University, Service Quality Expectations; Assessment and Management, Advisor Rik Pieters

1987: MSc in Business Administration, specialization Marketing and Marketing Research, Tilburg University (cum laude)

1985: BA in Economics and Law, Moller Institute Tilburg

Career

2009-current: TiasNimbas Full Professor in Marketing Management, Tilburg University 

2009-2014: Department Chair, Department of Marketing, Tilburg University

2000-2009: Associate Professor in Marketing, Tilburg University

1999-2009: Chairman of the Board of Business Administration, Tilburg University

1991-1995: Member of the Board of the Dutch Marketing Association, NIMA-C Amsterdam

1988-1999: Assistant Professor in Marketing, Tilburg University

1986-1987: Research Assistant at the Department of Marketing, Tilburg University

Publications

Principal publications
  • Henk Roest and Aric Rindfleisch (2010), "The Influence of Quality Cues and Typicality Cues on Restaurant Purchase Intention", Journal of Retailing and Consumer Services, 17 (Spring), 10-18
  • Henk Roest (2008), "Experience-Based Category Expectations in Service Quality Research and Management," in: Cases on Hospitality Industry, V. Jauhari (ed.), The Haworth Press, New York, 117-140
  • Ruud Frambach, Henk Roest and Trichy Krishnan (2007), "The Impact of Consumer Internet Experience on Channel Preference and Usage Intentions Across the Different Stages of the Buying Process," Journal of Interactive Marketing, 21 (Spring), 26-41. This article received the Elsevier Top Cited Paper Award 2007-2011.
  • Henk Roest and Rik Pieters (1997), "The Nomological Net of Perceived Service Quality", International Journal of Service Industry Management, 8 (4), 336-351
  • Rik Pieters, Kitty Koelemeijer and Henk Roest (1995), "Assimilation Processes in Service Satisfaction Formation", International Journal of Service Industry Management, 6 (3), 17-33  This article received the Literati Outstanding Paper Award ("best article").

Click here for the extended list of publications PDF

External accreditation

2012: Elsevier Top Cited Article Award 2007-2011 for "The Impact of Consumer Internet Experience on Channel Preference and Usage Intentions", Journal of Interactive Marketing, with Ruud Frambach and Trichy Krishnan.
2011: Excellent Teacher Award at the Tilburg School of Economics and Management.
2009: Winner of the Best Master Course Award at the Tilburg School of Economics and Management; Brand Management (out of 148 courses).
2007: Nominated for Best Teacher Award at Tias/Nimbas Business School, Tilburg University (runner-up).
2007: Nominated for Best Master Course Innovation Award at the Faculty of Economics and Business Administration; Brand Management (runner-up).
2000: Research project grant 130.000 euro for "Determinants of Consumer Channel Adoption Within the Financial Service Sector", NCR Knowledge Laboratory London, with Ruud Frambach and Trichy Krishnan.
1997: Literati Outstanding Paper Award for "Assimilation Processes in Service Satisfaction Formation", International Journal of Service Industry Management, with Rik Pieters and Kitty Koelemeijer.

 

Teaching

Undergraduate (Bachelor in Business Administration):

2013 - current: Marketing for Pre-Masters

2003 - current: Consumer Behavior

1988-2003: Marketing Tactics

Graduate (Master in Marketing Management and Master in International Business):

2005 - current: Brand Management

2000-2013: Master Thesis Coordinator (MBA and MScMM)

1996-2005: Service Quality Management

1996-2004: Seminar Marketing

1989-1992: Strategic Marketing Management

Executive (Tias Business School):

2001 - current: Health Administration: MHA

2000 - current: Management of Education: MME

1999 - current: Management and Organization: MMO

1997: Customer Satisfaction

1996-present: Marketing Management: MM

1996 - current: In-Company Courses for ACNielsen, Generali, IG&H, BNG, ING, Trudo, Oisterwijk a.o.

1992 - current: Management in Non-Profit Organizations: MPM


H.C.A. (Henk) Roest teaches the following subjects:

Other activities

management duties
2009-2014: Department Chair, Department of Marketing, Tilburg University
1999-2009: Chairman of the Board of Business Administration, Tilburg University
1999-2009: Managing Director, Department of Marketing, Tilburg University
1991-1995: Member of the Board of the Dutch Marketing Association, NIMA-C Amsterdam
review duties
Editorial Board member for: Journal of Service Management (formerly known as: International Journal of Service Industry Management) since 2006
Ad-hoc review duties for: International Journal of Research in Marketing, Tourism Management, Service Industries Journal, Journal of Economic Psychology, Journal of Retailing and Consumer Services, Journal of Business Research, EMAC, EIASM

Contact details
Room K 1031
PO Box 90153
5000 LE Tilburg 
Phone+31 13 466 2488
Secretary+31 13 466 3022
Fax +31 13 466 8354
Email h.c.a.roest@tilburguniversity.edu

Tias Nimbas Full Professor Marketing Management
Tilburg School of Economics and Management
Department of Marketing

Working days
Mon Tues Wed Thurs Fri
Morning Present Present Present Present Present
Afternoon Present Present Present Present Present
Last amended: 24 February 2014

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