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A.J. Haans


Docent

Tilburg School of Economics and Management
Department of Marketing

 

Expertise

marketing

Key words

Publications

Most recent publications

  • Haans, A.J., Raassens, N., & Hout, R.M.W.M. van (2013). Search engine advertisements: The impact of advertising statements on click-through and conversion rates. Marketing Letters, 24(2), 151-163. Further information
  • Haans, A.J., & Gijsbrechts, E. (2012). To close or not to close? Assessing the impact of outlet closures on retail chains. GfK Marketing Intelligence Review, 4(2), 16-23. Further information
  • Haans, A.J. (2011). Evaluating retail format extensions: The role of shopping goals. Journal of Retailing and Consumer Services, 18(5), 389-396. Further information
  • Haans, A.J., & Gijsbrechts, E. (2011). One-deal-fits-all?: On category sales promotion effectiveness in smaller versus larger supermarkets. Journal of Retailing, 87(4), 420-436. Further information
  • Haans, A.J., & Gijsbrechts, E. (2010). Sales drops from closing shops: Assessing the impact of store outlet closures on retail chain revenue. Journal of Marketing Research, 47(6), 1025-1040. Further information

Klik hier voor de uitgebreide publicatielijst (alleen publicaties uit de Tilburg University Repository)

 

Publications

Most recent publications

  • Haans, A.J., Raassens, N., & Hout, R.M.W.M. van (2013). Search engine advertisements: The impact of advertising statements on click-through and conversion rates. Marketing Letters, 24(2), 151-163. Further information
  • Haans, A.J., & Gijsbrechts, E. (2012). To close or not to close? Assessing the impact of outlet closures on retail chains. GfK Marketing Intelligence Review, 4(2), 16-23. Further information
  • Haans, A.J. (2011). Evaluating retail format extensions: The role of shopping goals. Journal of Retailing and Consumer Services, 18(5), 389-396. Further information
  • Haans, A.J., & Gijsbrechts, E. (2011). One-deal-fits-all?: On category sales promotion effectiveness in smaller versus larger supermarkets. Journal of Retailing, 87(4), 420-436. Further information
  • Haans, A.J., & Gijsbrechts, E. (2010). Sales drops from closing shops: Assessing the impact of store outlet closures on retail chain revenue. Journal of Marketing Research, 47(6), 1025-1040. Further information

Klik hier voor de uitgebreide publicatielijst (alleen publicaties uit de Tilburg University Repository)

 

Teaching


A.J. Haans teaches the following subjects:

Contact details
Room K 1005
PO Box 90153
5000 LE Tilburg 
Phone+31 13 466 3236
Secretary+31 13 466 3022
Fax +31 13 466 8354
Email haans@tilburguniversity.edu

Docent
Tilburg School of Economics and Management
Department of Marketing

Last amended: 11 January 2011

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