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A.J. Haans

marketing

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Most recent publications

Haans, A.J., Raassens, N., & Hout, R.M.W.M. van (2013). Search Engine Advertisements: The Impact of Advertising Statements on Click-Through and Conversion Rates. Marketing Letters, 24(2), 151-163. Further information
Haans, A.J., & Gijsbrechts, E. (2012). To close or not to close? Assessing the impact of outlet closures on retail chains. GfK Marketing Intelligence Review, 4(2), 16-23. Further information
Haans, A.J. (2011). Evaluating retail format extensions: The role of shopping goals. Journal of Retailing and Consumer Services, 18(5), 389-396. Further information
Haans, A.J., & Gijsbrechts, E. (2011). One-deal-fits-all?: On category sales promotion effectiveness in smaller versus larger supermarkets. Journal of Retailing, 87(4), 420-436. Further information
Haans, A.J., & Gijsbrechts, E. (2010). Sales drops from closing shops: Assessing the impact of store outlet closures on retail chain revenue. Journal of Marketing Research, 47(6), 1025-1040. Further information

Most recent publications

Haans, A.J., Raassens, N., & Hout, R.M.W.M. van (2013). Search Engine Advertisements: The Impact of Advertising Statements on Click-Through and Conversion Rates. Marketing Letters, 24(2), 151-163. Further information
Haans, A.J., & Gijsbrechts, E. (2012). To close or not to close? Assessing the impact of outlet closures on retail chains. GfK Marketing Intelligence Review, 4(2), 16-23. Further information
Haans, A.J. (2011). Evaluating retail format extensions: The role of shopping goals. Journal of Retailing and Consumer Services, 18(5), 389-396. Further information
Haans, A.J., & Gijsbrechts, E. (2011). One-deal-fits-all?: On category sales promotion effectiveness in smaller versus larger supermarkets. Journal of Retailing, 87(4), 420-436. Further information
Haans, A.J., & Gijsbrechts, E. (2010). Sales drops from closing shops: Assessing the impact of store outlet closures on retail chain revenue. Journal of Marketing Research, 47(6), 1025-1040. Further information

A.J. Haans teaches the following subjects:

Research in Business Administration (300012) Further information
Entrepreneurial Business Planning (300456) Further information
Marketing: Introduction (30B104) Further information
MSc Thesis Marketing Management (390311) Further information
MSc Thesis Marketing Research (390312) Further information
MSc Thesis International Business: Marketing (390318) Further information
International Business Research (310130) Further information
Introduction to Marketing for International Business (328001) Further information
Marketing 1 (328010) Further information
Marketing 1 (as of 2011-2012) (328012) Further information
International Marketing Research (328039) Further information
Services Marketing (328245) Further information

Contact details
Room K 1005
PO Box 90153
5000 LE Tilburg

Phone	+31 13 466 3236
Secretary	+31 13 466 3022
Fax	+31 13 466 8354
Email	haans@tilburguniversity.edu

Docent
Tilburg School of Economics and Management
Department of Marketing

Last amended: 11 January 2011

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