My research deals with several aspects of open innovation, in which the contributions of external parties to the innovation process are a central theme.
In the first essay of my dissertation, I investigate customer participation in high-technology outsourced new product development. Specifically, I examine how the effect of customer participation on new product development success is influenced by relationship multiplexity (the situation in which the participating customer and developing supplier play additional roles).
In the second essay of my dissertation, I focus on motivating contestants of online idea generation contests, in which the online crowd participates in the innovation process. Specifically, I examine the effects of prize structure characteristics on the creativity of the ideas generated in the contest.
My data come from business: I work with many companies, including firms active in high-technology markets and businesses in social media.
Most recent publications
Tilburg University (sept 2009 - jun 2013 (expected)), PhD student, CentER. Advisors prof. dr. Inge Geyskens (University of Tilburg) and dr. Stefan Wuyts (University of Tilburg, Koc University in Istanbul, Turkey) and dr. Raji Srinivasan (McCombs Business School, University of Texas).
McCombs Business School, University of Texas at Austin (jan 2011 - jun 2011; summer 2012): Visiting scholar, on invitation of dr. Raji Srinivasan.
Tilburg University (sept 2008 - aug 2009), M.Phil. in Business: Marketing (with honours, GPA: 8.8). Master thesis: 'A portfolio approach to supplier involvement in high-tech new product development'; under supervison of prof. dr. Inge Geyskens and dr. Stefan Wuyts.
Maastricht University (sept 2000 - aug 2004), Master in International Business Administration: Marketing, Services and Information (GPA: 8.4). Master thesis: 'The effects of satisfaction with online complaint handling on post-complaint behavioral intentions'; under supervision of dr. Frans Plat.
Most recent publications
Does customer participation help or hurt? The role of relationship multiplexity. In collaboration with Stefan Wuyts (Tilburg University, Koc University) and Inge Geyskens (Tilburg University). Revising for resubmission at Journal of Marketing.
Managing the crowd: Prize structure and idea creativity in online idea generation contests. In collaboration with Raji Srinivasan (UT Austin) and Stefan Wuyts (Tilburg University, Koc University). Submitted to Journal of Marketing.
Supplier involvement in high-tech new product development. Data collection completed.
Speed of convergence in two-sided markets: Insights from crowdfunding. In collaboration with Raji Srinivasan (UT Austin). Conceptual phase.
January-June 2011: Visiting scholar at McCombs Business School, Marketing Department, University of Texas at Austin. On invitation of Raji Srinivasan.
Summer 2012: Visiting scholar at McCombs Business School, Marketing Department, University of Texas at Austin. On invitation of Raji Srinivasan.
2010: ISBM Doctoral Support Award, awarded by the Institute for the Study of Business Markets (Smeal College of Business, Pennsylvania State University), for the research proposal "Customer involvement in external NPD: When it may go wrong".
2010: Named ISBM Business Marketing Doctoral Fellow
2011: AMA Sheth Doctoral Consortium Fellow
Slot, Johanna H. and Raji Srinivasan: Managing the crowd: Prize structure and idea creativity in online idea generation contests. UT Austin, Austin, November 2012.
Slot, Johanna H., Stefan Wuyts & Inge Geyskens: Does customer participation help or hurt? The role of relationship multiplexity. Marketing Science, Boston, June 2012.
Slot, Johanna H., Stefan Wuyts & Inge Geyskens. Customer involvement in external new product development: When it may go wrong. UT Austin, Austin, April 2011.
Slot, Johanna H., Stefan Wuyts & Inge Geyskens. Customer involvement in external new product development: When it may go wrong. AMA Winter Conference, Austin, February 2011.
Slot, Johanna H., Stefan Wuyts & Inge Geyskens. A portfolio approach to supplier involvement in high-tech NPD. EMAC Doctoral Colloquium, Kopenhagen, mei 2010. Faculty: Thorsten Hennig-Thurau, Jenny van Doorn, Ajay Kohli.
Bachelor thesis supervision (12 students per year)
Master thesis supervision (5 students per year)
Ad hoc reviewer
International Journal of Research in Marketing
AMA Winter/Summer Conference
Room K 932
PO Box 90153
5000 LE Tilburg
Last amended: 05 March 2013