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M.G. Dekimpe


Hoogleraar Marketing Models

Tilburg School of Economics and Management
Department of Marketing

CentER 

Expertise

Key words

Publications

Principal publications
  • ter Braak, Anne, Marnik G. Dekimpe and Inge Geyskens, "Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentation," Journal of Marketing, Forthcoming.
  • van Heerde, Harald J., Maarten Gijsenberg, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (2013), "Price and Advertising Effectiveness over the Business Cycle," Journal of Marketing Research, Forthcoming.
  • Cleeren, Kathleen, Harald J. van Heerde and Marnik G. Dekimpe (2013), "Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises," Journal of Marketing, Forthcoming.
  • Lamey, Lien, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp and Marnik G. Dekimpe (2012), "The Effect of Business Cycle Fluctuations onPrivate-Label Share: What Has Marketing Conduct Got to Do with it?", Journal of Marketing, 76 (January), 1-19 (lead article).
  • Cleeren, Kathleen, Frank Verboven, Marnik G. Dekimpe and Katrijn Gielens (2010), "Intra- and Inter-format Competition Among Discounters and Supermarkets", Marketing Science, 29 (May-June), 456-473
 

Education

Doctor of Philosophy, Management, University of California, Los Angeles, July 1992. Dissertation: "Long-run Modeling in Marketing", Co-Chairs: Dominique M. Hanssens and Donald G. Morrison.

Commercial Engineer (Management Informatics), Catholic University Leuven, Belgium, with high distinction, June 1986.

 

Career

Research Professor of Marketing & CentER Fellow, Tilburg University

Professor of Marketing, Catholic University Leuven

Editor: International Journal of Research in Marketing (IJRM)

Publications

Principal publications
  • ter Braak, Anne, Marnik G. Dekimpe and Inge Geyskens, "Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentation," Journal of Marketing, Forthcoming.
  • van Heerde, Harald J., Maarten Gijsenberg, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (2013), "Price and Advertising Effectiveness over the Business Cycle," Journal of Marketing Research, Forthcoming.
  • Cleeren, Kathleen, Harald J. van Heerde and Marnik G. Dekimpe (2013), "Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises," Journal of Marketing, Forthcoming.
  • Lamey, Lien, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp and Marnik G. Dekimpe (2012), "The Effect of Business Cycle Fluctuations onPrivate-Label Share: What Has Marketing Conduct Got to Do with it?", Journal of Marketing, 76 (January), 1-19 (lead article).
  • Cleeren, Kathleen, Frank Verboven, Marnik G. Dekimpe and Katrijn Gielens (2010), "Intra- and Inter-format Competition Among Discounters and Supermarkets", Marketing Science, 29 (May-June), 456-473

External accreditation

Grants
Flemish Science Foundation, $468,000 for a study on ?The Effects of Advertising on Established Products: Hard to Measure and Therefore Non-existent?? (with J.B. Steenkamp).
Marketing Science Institute, $3,500 for a study on the cyclical sensitivity of durable sales (with B. Deleersnyder, M. Sarvary and P. Parker).
Marketing Science Institute, $5,000, for a study on the profitability of price promotions (with D.M. Hanssens, K. Pauwels and S. Srinivasan).
National Foundation for Scientific Research (N.F.W.O., Belgium), $300,000, for a study on the determinants of brand loyalty, 1997-2000 (with J.B. Steenkamp).
Research Council of the Catholic University Leuven (Belgium), $300,000, for a study on brandloyalty and exploratory consumer behavior, 1996-2000 (with J.B. Steenkamp).
National Foundation for Scientific Research (N.F.W.O., Belgium), $100,000, for a study on the over-time evolution of brand loyalty, 1994-1995 (with J.B. Steenkamp and P. Vanden Abeele).
Marketing Science Institute, $5,000, for a study on the measurement of persistent profits (with D.M. Hanssens).
The Institute for the Study of Business Markets (The Pennsylvania State University), $4,000 for a Cross-national Study on the Determinants of Trade Show Effectiveness (with P. Francois, S. Gopalakrishna, G. Lilien and C. Van den Bulte).
CERA Chair for Studies on Entrepreneurship (Catholic University Leuven), $2,500 for a study on the internationalization of small and medium-sized firms (with R. Aerts, R. Donckels and L. Van de Gucht).
Prices
Winner of the 2006-2007 Best Reviewer Award of the Journal of Marketing.
Runner-up for the 2006 Best Paper Award of the International Journal of Research in Marketing (for the paper 'Competition in Local-Service Sectors', co-authored with Kathleen Cleeren and Frank Verboven).
Finalist for the 2004 O'Dell Award (for the paper: "Sustained Spending and Persistent Response: A New Look at Long-term Marketing Profitability", published in the Journal of Marketing Research, and co-authored with D.M. Hanssens).
Winner of the 2003 ERIM Best Article Award of the Erasmus University Rotterdam (for the paper: 'The Market Valuation of Internet Channel Additions', published in the Journal of Marketing and co-authored with I. Geyskens & K. Gielens).
Winner of the 2002 Frank M. Bass Dissertation Paper Award of the INFORMS College on Marketing (for the paper "The Category-Demand Effects of Price Promotions," published in Marketing Science and co-authored with V. Nijs, J.-B. Steenkamp and D.M. Hanssens).Winner of the 2002 Best Paper Award of the
International Journal of Research in Marketing (for the paper "How Cannibalistic is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and The Neterlands" co-authored with B. Deleersnyder, I. Geyskens and K. Gielens.)
Winner of the 2001 John D.C. Little Best Paper Award of the INFORMS College on Marketing (for the paper "The Category-Demand Effects of Price Promotions," published in Marketing Science and co-authored with V. Nijs, J.-B. Steenkamp and D.M. Hanssens).Winner of the 2001 Best Paper Award of the
International Journal of Research in Marketing (for the paper "Do International Entry Decisions of Retail Chains Matter in the Long Run?" coauthored with K. Gielens.)
Finalist of the 2002 Best Paper Award of the Marketing Science Institute (for the paper: The Shortand Long-run Category Demand Effects of Price Promotions, co-authored with Vincent R. Nijs, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens.
Winner

Research supervision

Promotor

Kathleen Cleeren (2007), 'Essays on Competitive Structure and Product-Harm Crises' (copromotor with Frank Verboven). Current Position: Post-Doctoral Researcher, University of Maastricht.

Lemmens, Aurelie (2006), 'Advanced Classification & Time Series Methods in Marketing' (copromotor with Christophe Croux). Current Position: Assistant Professor, Erasmus University Rotterdam.

Deleersnyder, Barbara (2003), Marketing in Turbulent Times' Current Position: Assistant Professor, Erasmus University Rotterdam.

Kornelis, Marcel (2002), 'Modeling Market Shake-ups Using Time Series Data: An Application to the Advertising Market in the Netherlands' (co-promotor with P.S.H. Leeflang). Current Position: Assistant Professor, Wageningen University.

Nijs Vincent (2001): 'Essays on the Dynamic Category-Level Impact of Price Promotions' (copromotor with J.B. Steenkamp). Current position: Assistant Professor, Kellogg Graduate School of Management at Northwestern University.

Gielens Katrijn (1999): 'International Entry Decisions in the Retailing Industry'. Current position: Associate professor, Erasmus University Rotterdam (The Netherlands).

Van den Poel Dirk (1999): 'Response Modeling for Database Marketing Using Binary Classification?. (co-promotor: J. Leunis). Current position: Associate professor, RU Gent (Belgium).

Member of the Doctoral Committee

B. Ataman (2007, Tilburg University, The Netherlands)

R. Rooderkerk (2007, Tilburg University, The Netherlands)

C. Goukens (2007; Catholic University Leuven, Belgium)

K. Millet (2007, Catholic University Leuven, Belgium)

R. Kessels (2006, Catholic University Leuven, Belgium)

K. Geyskens (2006, Catholic University Leuven, Belgium)

S. Bruyneel (2006, Catholic University Leuven, Belgium)

B. Briers (2006, Catholic University Leuven, Belgium)

R. Van der Lans (2006, Tilburg University, The Netherlands)

W. Smith (2006, Erasmus University Rotterdam, The Netherlands)

L. Sloot (2006, Erasmus University Rotterdam, The Netherlands)

B. Lecat (2006, FUCAM, Belgium)

E. Van Ketel (2006, Erasmus University Rotterdam, The Netherlands)

K. De Valck (2005, Erasmus University Rotterdam, The Netherlands)

R. Van Oest (2005, Erasmus University Rotterdam, The Netherlands)

D. Fok (2003, Erasmus University Rotterdam, The Netherlands)

C. Horváth (2003; Rijksuniversiteit Groningen, The Netherlands)

K. Puumalainen (2002; Lappeenranta University of Technology, Finland)

E. van Nierop (2002, Erasmus University Rotterdam, The Netherlands)

L. Teunter (2002, Erasmus University Rotterdam, The Netherlands)

K. Wiegerink (2002, Erasmus Universiteit Rotterdam, The Netherlands)

H.J. Van Heerde (1999; Rijksuniversiteit Groningen, The Netherlands)

I. Roozen. (1999; UA, Antwerp, Belgium)

Conferences

Erasmus University Rotterdam; Columbia University; FUCAM (Mons); IESE (Barcelona); INSEAD; Humboldt University; Catholic University Leuven; Catholic University Brabant (Tilburg); Lappeenranta University of Technology; London Business School; New York University; Pennsylvania State University; Rijksuniversiteit Groningen; Stanford University; University of California, Davis; Tuck School of Business at Dartmouth College, University of California, Irvine; UCLA; UFSIA (Antwerp); University of Amsterdam; University of Frankfurt; University of Kiel; University of Mainz; University of South Carolina; University of Southern California; University of Texas, Austin; Universität zu Köln, Wageningen University.

 

Teaching


M.G. Dekimpe teaches the following subjects:

Other activities

Organizer of the Marketing Research Camp at Tilburg University (2006 - 2009)

Organizer of the Leuven Marketing Camp (1994-2005)

Marketing Area Coordinator, Catholic University Leuven (1999-2002)

ERASMUS-SOCRATES coordinator for the exchange programs of the Department of Applied Economic Sciences, Catholic University Leuven (1998-2001)

Academic coordinator for several graduate programs at the Catholic University of Leuven (s.a. Master of Science in Applied Economics) (1997-2001).

Member of the faculty panel, Doctoral Consortium of the European Marketing Academy, May 2001, Bergen (Norway).

Organizer and member of the faculty panel, Doctoral Consortium of the European Marketing Academy, May 2000, Rotterdam (The Netherlands).

Contact details
Room K 1002
PO Box 90153
5000 LE Tilburg 
Phone+31 13 466 3423
Secretary+31 13 466 3022
Email m.g.dekimpe@tilburguniversity.edu

Personal homepage

Hoogleraar Marketing Models
Tilburg School of Economics and Management
Department of Marketing

Additional information
Last amended: 02 April 2014

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