Experts & Expertise

• Bayesian statistics
• Behavioral economics
• Operations research
• Retail trade

2002 - 2006: Ph.D. in Marketing, Tilburg University, The Netherlands (Cum Laude).
Dissertation Title: 'Optimizing Product Lines and Assortments.'
Promotors: Prof. Harald J. van Heerde (University of Waikato) and Prof. Tammo H. A. Bijmolt (University of Groningen)

1996-2001: M. Sc. in Econometrics, Dual Curriculum, Erasmus University Rotterdam, The Netherlands (Cum Laude)
Thesis Title: 'Capacity planning for the Transmission Network of KPN Mobile.'
Supervisors: Prof. Rommert Dekker and Prof. Albert Wagelmans.

Tilburg University, Department of Marketing.

• Assistant Professor, September 2006 - Present.
  * Visiting UCLA Anderson School of Management, January-June 2010.
  * Guest Professor, Vienna University of Economics and Business Administration, Institute for Production management, May 2009.
  * Visiting Tuck School of Business at Dartmouth, February-May 2008.
• Ph.D. student, September 2002 - August 2006.

University of Florida, Department of Industrial and Systems Engineering, Gainesville, Florida, USA.

• Visiting research scholar on the project 'Development of a Water Supply Management Operation System', under supervision of Prof. Edwin Romeijn, September 2001 - July 2002.

KPN Research, Business Intelligence Team Network Planning, Leidschendam, The Netherlands.

• Researcher on various capacity planning projects, February - July 2001 and February - July 2000.

Dutch Ministry of Finance, The Hague, The Netherlands.

• Research assistant on the project 'Improvement of the Econometric Tax Estimation', under supervision of Prof. Siem Jan Koopman and Dr. Marius Ooms (Free University of Amsterdam), implementation and documentation of structural time series models for estimation of daily tax revenues, February - August 1999.
• This project resulted in Koopmans, Siem Jan and Marius Ooms (2003), 'Time Series Modeling of Daily Tax Revenues,' Statistica Neerlandica, Vol. 57, nr. 4, 439-469.

• Rooderkerk, Robert P., Harald J. van Heerde, and Tammo H.A. Bijmolt (2011), "Optimizing Retail Assortments," in preparation for 3rd round resubmission to Marketing Science.
• Ataman, M. Berk and Robert P. Rooderkerk (2011), "Context Dependence as Driver of Preference Dynamics," resubmitted for 2nd round review at Marketing Science.
• Robert P. Rooderkerk and Koen Pauwels (2011), "No Comment?! The Drivers of Reactions to Online Posts in Professional Groups," in preparation for 1st round submission to International Journal of Research in Marketing [available as pdf above under "Other Publications"]

2011 - Marketing Science Institute grant awarded to proposal "No Comment?! The Drivers of Member Participation in an Online Discussion Forum for Healthcare Professionals"

Winner of the 2008 Marketing Science Award - annual award for best dissertation written in Marketing at leading universities in The Netherlands and Belgium.

A panel comprised of leading academics, marketing journalist and marketing technology providers has reviewed 50 theses encompassing diverse subjects. All nominated theses have been scored by the jury on a scale of 1 to 10 on the following criteria: scientific level (weight: 30%), contribution to the marketing profession (weight: 30%), applicability in the day-to-day marketing (weight: 30%), and lastly, accesibility of the thesis to a non marketing scientist (weight: 10%).

My thesis "Optimizing Product Lines and Assortments" received the highest score in the four-year history of this prestigious prize.

[A] CONFERENCE

Marketing Science Conference

• 2011, Rice University, Houston, TX, USA.
• 2007, Lee Kong Chian School of Business at Singapore Management University, Singapore.
• 2006, Katz Graduate School of Business at University of Pittsburgh, Pittsburgh, Pennsylvania, USA.
• 2005, Emory University, Atlanta, GA, USA.  

8th triennial Invitational Choice Symposium

• 2010, Key Largo, Florida, The University of Miami and the University of Technology Sydney.

Marketing Dynamics Conference

• 2009, Waikato Management School, The University of Waikato, Hamilton, New Zealand.

Invitational Erin Anderson B2B Research Conference

• 2008, The Wharton School, Philadelphia, PA, USA, October 2008.

2nd Tilburg Econometrics and Marketing Workshop

• 2008, Tilburg University, The Netherlands.

2nd Annual Conference on Collaborative & Multidisciplinary Research

• 2006, Yale School of Management, New Haven, Connecticut, USA. 

[B] INVITED

• Fuqua School of Business, Duke University (2011).
• Waikato Management School, The University of Waikato, Hamilton, New Zealand (2011).
• Ross School of Business, University of Michigan (2010).
• Goethe University, Frankfurt am Main, Germany (2010).
• UCLA Anderson School of Management (2010).
• Özyegin University, Istanbul, Turkey (2009).
• Vienna University of Business Economics and Business Administration (2009).
• Final of the Marketing Science Dissertation Award, Platform Innovation in Marketing, Head Office of Randstad Corporation, Diemen, The Netherlands (2008).
• Tuck School of Business, Dartmouth College, Hanover, NH, USA (2008).
• Massachusetts Institute of Technology, MA, USA (2008).
• Maastricht University, The Netherlands (2007).
• Tilburg University (2007).
• Wageningen University, The Netherlands (2007).
• Free University of Amsterdam, The Netherlands (2006).
• Erasmus University of Rotterdam, The Netherlands (2005).
• University of Groningen, The Netherlands (2005). 

R.P. Rooderkerk teaches the following subjects:

• Business Research (30B306) Further information

Administrative activities

• Board member of CentER Society, alumni network of CentER's graduate school (June 2008 - Present).
• Seminar coordinator at the Marketing Department, Tilburg University (September 2007 - December 2009).
• Member of the ICT customer group Research, Tilburg University (February 2007 - November 2009).
• The 'ICT in Research' customer group has been looking at short and long term issues in the area of (advanced) ICT applications for research support. Currently, the customer group focuses on the projects 'Supercomputing' and 'Research Mobility.'

Professional affiliations

• American Marketing Association.
• CentER. (Center for Economic Research, Tilburg University)
• INFORMS.
• Tiber (Tilburg Institute for Behavioral Economics Research).

Consulting & Partnerships

• Accenture Marketing Sciences - London, UK.
• Accenture Marketing Sciences - Amsterdam, The Netherlands.
• SKIM Group - Rotterdam, The Netherlands.

Extracurricular activities

• September 1998 - Study Project USA of the Econometrisch Dispuut.
• August 1999 Member of the organizing committee of a study trip to New York and Chicago, USA, for econometrics students.

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