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Y.L. Chan


Assistant Professor

Tilburg School of Economics and Management
Department of Marketing

CentER 

Expertise

Key words

Publications

Principal publications
  • Chan, Elaine and Jaideep Sengupta (forthcoming), 'Observing Flattery: A Social Comparison Perspective,' Journal of Consumer Research.
  • Chan, Elaine, Jaideep Sengupta, and Anirban Mukhopadhyay (2013), 'The Antecedents of Anticipatory Purchase: Reconciling the Two Routes to Optimism,' Journal of Consumer Psychology, 23 (1), 90-105.
  • Chan, Elaine and Jaideep Sengupta (2010), 'Insincere Flattery Actually Works: A Dual Attitudes Perspective,' Journal of Marketing Research, 47 (1), 122-33.
  • Chan, Elaine and Anirban Mukhopadhyay (2010), 'When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption,' Journal of Marketing Research, 47 (3), 497-507.

Click here for the extended list of publications

 

Education

Ph.D., Marketing, HKUST Business School, The Hong Kong University of Science and Technology, Hong Kong, August 2009

Bachelor of Commerce (Honors), summa cum laude, Commerce, Birmingham Business School, The University of Birmingham, United Kingdom, July 2003

 

Career

July 2010 - present     Assistant Professor of Marketing, Tilburg University

Jan 2010 - June 2010     Visiting Assistant Professor of Marketing, The Hong Kong University of Science and Technology

 

Publications

Principal publications
  • Chan, Elaine and Jaideep Sengupta (forthcoming), 'Observing Flattery: A Social Comparison Perspective,' Journal of Consumer Research.
  • Chan, Elaine, Jaideep Sengupta, and Anirban Mukhopadhyay (2013), 'The Antecedents of Anticipatory Purchase: Reconciling the Two Routes to Optimism,' Journal of Consumer Psychology, 23 (1), 90-105.
  • Chan, Elaine and Jaideep Sengupta (2010), 'Insincere Flattery Actually Works: A Dual Attitudes Perspective,' Journal of Marketing Research, 47 (1), 122-33.
  • Chan, Elaine and Anirban Mukhopadhyay (2010), 'When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption,' Journal of Marketing Research, 47 (3), 497-507.

Click here for the extended list of publications

Conferences

1.    Chan, Elaine, Anirban Mukhopadhyay, and Jaideep Sengupta, ?The Dual Effects of Optimism on Post-Purchase Goal Pursuit,? Annual Conference of the Association for Consumer Research, St. Louis, MO, 2011. Included in special session titled: ?Getting There: The Perception of Goal Progress and Its Effects on Goal Pursuit? (session chair).

2.    Chan, Elaine and Jaideep Sengupta, ?Observing Flattery: A Social Comparison Perspective,? Annual Conference of the Association for Consumer Research, St. Louis, MO, 2011. Included in special session titled: ?Interpretations and Responses to Identity Threats?.


3.    Chan, Elaine, Anirban Mukhopadhyay, and Jaideep Sengupta, ?Understanding Optimism: Buying What You Can?t Use Today but Hope to Use Tomorrow,? Annual Conference of the Association for Consumer Research, Pittsburg PA, 2009. Included in special session titled: ?Looking on the Bright Side: the Effects of Optimism on Goals and Behavior? (session chair).

4.    Chan, Elaine, Anirban Mukhopadhyay, and Jaideep Sengupta, ?Understanding Optimism: the Antecedents of Anticipatory Purchase,? Annual Winter Conference of the Society for Consumer Psychology, San Diego CA, 2009, Working Paper Session.

5.    Chan, Elaine and Anirban Mukhopadhyay, ?The Anticipation of Chosen Pleasures: Temporal Variations in the Valuation of Delayed Consumption,? Annual Conference of the Association for Consumer Research, San Francisco CA, 2008, Competitive Paper Session.

6.    Chan, Elaine and Jaideep Sengupta, ?Flattery and Persuasion: A Dual Attitudes Perspective,? Annual Conference of the Association for Consumer Research, Memphis TN, 2007, Competitive Paper Session.

7.    Chan, Elaine and Anirban Mukhopadhyay, ?Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience,? Annual Conference of the Association for Consumer Research, Memphis TN, 2007, Working Paper Session.

8.    Chan, Elaine and Anirban Mukhopadhyay, ?The Anticipation of Chosen Pleasures: Temporal Variations in the Valuation of Delayed Consumption,? INFORMS Marketing Science Conference, Singapore, 2007.

9.    Chan, Elaine and Anirban Mukhopadhyay, ?Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience,? INFORMS Marketing Science Conference, Singapore, 2007.

 

Teaching

 

Decision Making, Tilburg University (undergraduate), Spring 2011-3


Y.L. Chan teaches the following subjects:

Other activities

Conferences:
Competitive Paper committee member: Association for Consumer Research, 2012
Program committee member: Society for Consumer Psychology, 2012

Ad-hoc reviewer:
Journals: Journal of Consumer Research, International Journal of Research in Marketing, Journal of Retailing
Conferences: Association for Consumer Research, Society for Consumer Psychology, European Marketing Academy, La Londe Conference

Contact details
Room K 1018
PO Box 90153
5000 LE Tilburg 
Phone+31 13 466 4201
Secretary+31 13 466 3022
Fax +31 13 466 8354
Email y.l.chan@tilburguniversity.edu

Assistant Professor
Tilburg School of Economics and Management
Department of Marketing

Working days
Mon Tues Wed Thurs Fri
Morning Present Present Present Present Present
Afternoon Present Present Present Present Present
Last amended: 12 July 2013

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