prof. dr. Barbara Deleersnyder
Full Professor
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
B.Deleersnyder@tilburguniversity.edu
Room
K 732
Courses
Recent publications
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Do consumers benefit from national-brand listings by hard discounters?
Geyskens, I., Deleersnyder, B., Dekimpe, M., & Lin, P. (2024). Do consumers benefit from national-brand listings by hard discounters? Journal of the Academy of Marketing Science, 52(1), 97-118. -
Brand advertising competition across economic cycles’
Özturan, P., Deleersnyder, B., & Özsomer, A. (2023). Brand advertising competition across economic cycles’. International Journal of Research in Marketing. Advance online publication. -
Drivers of the synergy between price cuts and store flyer advertising…
Widdecke, K., Keller, W., Gedenk, K., & Deleersnyder, B. (2023). Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters. International Journal of Research in Marketing, 40(2), 455-474. -
Price promotions and popular events
Keller, W., Deleersnyder, B., & Gedenk, K. (2019). Price promotions and popular events. Journal of Marketing, 83(1), 73-88. -
Business cycle research in marketing - A review and research agenda
Dekimpe, M., & Deleersnyder, B. (2018). Business cycle research in marketing: A review and research agenda. Journal of the Academy of Marketing Science, 46(1), 31-58.