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dr. B. Deleersnyder
Universitair hoofddocentTilburg School of Economics and Management
Department of Marketing
Expertise
Her research involves studies in the area of grocery retailing and innovations, the impact from general economic conditions on consumer and company behavior, market(ing) performance measurement and management of change, and the demand for consumer durables.
Keywords
Principal publications
- ter Braak A., B. Deleersnyder, I. Geyskens, & M.G. Dekimpe (2013). Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill? International Journal of Research in Marketing, 30 (4), 343-357 (winner of the 2013 IJRM-EMAC best paper award).
- Deleersnyder, B., M.G. Dekimpe, J-B.E.M. Steenkamp, & P.S.H. Leeflang (2009). The role of national culture in advertising's sensitivity to business cycles: An investigation across continents, Journal of Marketing Research 46 (October), 623-636.
- Lamey, L., B. Deleersnyder, M.G. Dekimpe, & J-B.E.M. Steenkamp (2007). How business cycles contribute to private-label success: Evidence from the U.S. and Europe, Journal of Marketing 71 (January), 1-15 (lead article, and finalist of the 2007 Marketing Science Institute/H. Paul Root Award).
- Deleersnyder B., M.G. Dekimpe, M. Sarvary, & P.M. Parker (2004). Weathering tight economic times: The sales evolution of consumer durables over the business cycle,Quantitative Marketing and Economics 2 (4), 347-383. (an earlier version has appeared in 2004 as a Marketing Science Institute report #04-109, Cambridge, MA).
Click here for the list of publications in the Research Portal
Education
1999-2003: Ph. D., Catholic University Leuven, Belgium
Major: Marketing;Minor: Econometrics and Statistics
Dissertation topic: Marketing in Turbulent Times
Advisor: Prof. M.G.Dekimpe (Tilburg University & Catholic University Leuven)
Committee members:
- Prof. I.Geyskens(Tilburg University)
- Prof. P.S.H.Leeflang(University of Groningen)
- Prof. M.Sarvary(Columbia Business School)
- Prof. J-B.E.M.Steenkamp (University of North Carolina at Chapel Hill)
- Prof. P.Vanden Abeele(Catholic University Leuven)
1995-1999: Applied Economic Sciences (major: Finance), Catholic University Leuven, cum laude.
Career
Academic positions
2010 - present: Associate Professor of Marketing, Tilburg University, Tilburg, the Netherlands.
2008 - 2009: Assistant Professor of Marketing, Tilburg University, Tilburg, the Netherlands.
2005 - 2007: Assistant Professor of Marketing Management, RSM Erasmus University, Rotterdam, the Netherlands.
2003 - 2005:Postdoctoral Research Fellow in Marketing, Erasmus Research Institute of Management (ERIM), RSM Erasmus University, Rotterdam, the Netherlands.
Publications
Principal publications
- ter Braak A., B. Deleersnyder, I. Geyskens, & M.G. Dekimpe (2013). Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill? International Journal of Research in Marketing, 30 (4), 343-357 (winner of the 2013 IJRM-EMAC best paper award).
- Deleersnyder, B., M.G. Dekimpe, J-B.E.M. Steenkamp, & P.S.H. Leeflang (2009). The role of national culture in advertising's sensitivity to business cycles: An investigation across continents, Journal of Marketing Research 46 (October), 623-636.
- Lamey, L., B. Deleersnyder, M.G. Dekimpe, & J-B.E.M. Steenkamp (2007). How business cycles contribute to private-label success: Evidence from the U.S. and Europe, Journal of Marketing 71 (January), 1-15 (lead article, and finalist of the 2007 Marketing Science Institute/H. Paul Root Award).
- Deleersnyder B., M.G. Dekimpe, M. Sarvary, & P.M. Parker (2004). Weathering tight economic times: The sales evolution of consumer durables over the business cycle,Quantitative Marketing and Economics 2 (4), 347-383. (an earlier version has appeared in 2004 as a Marketing Science Institute report #04-109, Cambridge, MA).
Click here for the list of publications in the Research Portal
External accreditation
Research supervision
Committee Member:
Completed:
Lien Lamey, Ph.D., Catholic University Leuven, Belgium, defended september 22, 2008.Dissertation topic: "The Private-Label Nightmare: Can National Brands Ever Wake Up?". Winner of the 2009 EMAC-McKinsey Marketing Dissertation Award.
ter Braak M. Anne, Tilburg University, the Netherlands, defended February 15, 2012. Dissertation topic: ?A New Era in Retail: Private-Label Production by National-Brand Manufacturers and Premium-Quality Private Labels?. [Finalist of the 2013 EMAC McKinsey Marketing Dissertation Award].
Ghokan Yildirim, Universidad Carlos III de Madrid, Spain, defended July 11, 2012. Dissertation topic: ?Three Essays on Marketing Dynamics?. [graduated cum laude]
Yabar Jaione Arriola, Tilburg University, the Netherlands, defended December 17, 2012. Dissertation topic: ?Wait, Bond, & Buy: Consumer Responses to Economic Crisis?.
In progress:
Lin P. Didi, Tilburg University, the Netherlands
Max Nohe, Tilburg University, Nederland
Conferences
- the 2006 EMAC Conference, Athens (Greece), May 2006 (special session);
- the 2005 INFORMS Marketing Science Conference, Emory University, Atlanta (US), June 2005;
- the Radbound University Nijmegen, Nijmegen (the Netherlands), May 2005 (invited);
- the joint MSI/JMR Academic-Practitioner Collaborative Research Conference, Yale University, New Haven (US), December 2004.
Teaching
2008:Basic data handling & regression analysis using SAS (Tilburg University) - Ph.D. & M.Phil. students.
2006:Introduction to basic data handling & regression analysis using SAS (RSMErasmus University) ? Ph.D. Tutorial.
2005: Marketing strategy research (RSM Erasmus university) ? Master students
2004: Consumer marketing research (RSM Erasmus university) ? Master students
2004: Marketing strategy research (RSM Erasmus university) ? Master students
Begeleiding van ongeveer 15 bachelorscripties en 10 masterscripties over diverse marketingonderwerpen per jaar.
B.Deleersnyder teaches the following subjects:
- Advanced Topics in Marketing 1 (CentER)(230272)More information
- Advanced Topics in Marketing 2 (CentER)(230293)More information
- Advanced Research Techniques 1 (CentER)(230368)More information
- Advanced Research Techniques 2 (CentER)(230369)More information
- Strategic Marketing Management(328251)More information
Teaching activities elsewhere
2004: Marketing Strategy Research (RSM Erasmus University) - Master students
2005: Marketing Strategy Research (RSM Erasmus University) - Master students
2006: Introduction to basic data handling & regression analysis using SAS (RSM Erasmus University) - Ph.D. Tutorial.
Other activities
Contact details
Room K 1032
PO Box 90153 5000 LE Tilburg
| Phone | +31 13 466 8252 |
| Secretary | +31 13 466 3022 |
| b.deleersnyder@tilburguniversity.edu |
Universitair hoofddocent
Tilburg School of Economics and Management
Department of Marketing
Working days
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Global / English
Nederlands