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dr. B. Deleersnyder

Universitair hoofddocent 

Tilburg School of Economics and Management
Department of Marketing


Her research involves studies in the area of grocery retailing and innovations, the impact from general economic conditions on consumer and company behavior, market(ing) performance measurement and management of change, and the demand for consumer durables.


Principal publications

  • Dekimpe, Marnik G. and Barbara Deleersnyder (2017). "Business Cycle Research in Marketing: A Review and Research Agenda, "Journal of the Academy of Marketing Science, In press.
  • ter Braak A., B. Deleersnyder, I. Geyskens, & M.G. Dekimpe (2013). Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill? International Journal of Research in Marketing, 30 (4), 343-357 (winner of the 2013 IJRM-EMAC best paper award).
  • Lamey, Lien, Barbara Deleersnyder, Jan-Benedict Steenkamp, and Marnik G. Dekimpe (2012). "The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do With It?. Journal of Marketing, 76 (January/1), 1-19. (Lead article; finalist of the 2012 Marketing Science Institute/H. Paul Root Best Paper Award).
  • Deleersnyder, B., M.G. Dekimpe, J-B.E.M. Steenkamp, & P.S.H. Leeflang (2009). The role of national culture in advertising's sensitivity to business cycles: An investigation across continents, Journal of Marketing Research 46 (October), 623-636.
  • Lamey, L., B. Deleersnyder, M.G. Dekimpe, & J-B.E.M. Steenkamp (2007). How business cycles contribute to private-label success: Evidence from the U.S. and Europe, Journal of Marketing 71 (January), 1-15 (lead article, and finalist of the 2007 Marketing Science Institute/H. Paul Root Award).  

Click here for the list of publications in the Research Portal

Last amended: 20 June 2017