Expertise
Her research involves studies in the area of grocery retailing and innovations, the impact from general economic conditions on consumer and company behavior, market(ing) performance measurement and management of change, and the demand for consumer durables.
Keywords
Principal publications
- Gielens, Katrijn, Inge Geyskens, Barbara Deleersnyder, & Max Nohe (2018). "The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value," Journal of Marketing, 81 (March), 124-141.
- Dekimpe, Marnik G. and Barbara Deleersnyder (2017). "Business Cycle Research in Marketing: A Review and Research Agenda, "Journal of the Academy of Marketing Science, 46 (January), 31-58.
- ter Braak Anne, Barbara Deleersnyder, Inge Geyskens, & Marnik G. Dekimpe (2013). Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill? International Journal of Research in Marketing, 30 (4), 343-357 (winner of the 2013 IJRM-EMAC best paper award).
- Lamey, Lien, Barbara Deleersnyder, Jan-Benedict Steenkamp, & Marnik G. Dekimpe (2012). "The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do With It?. Journal of Marketing, 76 (January/1), 1-19. (Lead article; finalist of the 2012 Marketing Science Institute/H. Paul Root Best Paper Award).
- Deleersnyder, Barbara, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, & Peter S.H. Leeflang (2009). "The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents," Journal of Marketing Research 46 (October), 623-636.
Click here for the list of publications in the Research Portal
Education
1999-2003: Ph. D., Catholic University Leuven, Belgium
Major: Marketing;Minor: Econometrics and Statistics
Dissertation topic: Marketing in Turbulent Times
Advisor: Prof. M.G.Dekimpe (Tilburg University & Catholic University Leuven)
Committee members:
- Prof. I.Geyskens(Tilburg University)
- Prof. P.S.H.Leeflang(University of Groningen)
- Prof. M.Sarvary(Columbia Business School)
- Prof. J-B.E.M.Steenkamp (University of North Carolina at Chapel Hill)
- Prof. P.Vanden Abeele(Catholic University Leuven)
1995-1999: Applied Economic Sciences (major: Finance), Catholic University Leuven, cum laude.
Career
Academic positions
2014 - present: Research Coordinator - Marketing Department of the Tilburg University
2014 - present: Educational Coordinator - Research Master and PhD. program in Marketing, Tilburg University
2011 - present: Member of the Marketing Management Team (MTM), Tilburg University
2011 - 2013: Bachelor Thesis Coordinator Marketing Department, Tilburg University
2010 - present: Associate Professor of Marketing, Tilburg University, Tilburg, the Netherlands.
2008 - 2009: Assistant Professor of Marketing, Tilburg University, Tilburg, the Netherlands.
2005 - 2007: Assistant Professor of Marketing Management, RSM Erasmus University, Rotterdam, the Netherlands.
2003 - 2005:Postdoctoral Research Fellow in Marketing, Erasmus Research Institute of Management (ERIM), RSM Erasmus University, Rotterdam, the Netherlands.
Publications
Principal publications
- Gielens, Katrijn, Inge Geyskens, Barbara Deleersnyder, & Max Nohe (2018). "The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value," Journal of Marketing, 81 (March), 124-141.
- Dekimpe, Marnik G. and Barbara Deleersnyder (2017). "Business Cycle Research in Marketing: A Review and Research Agenda, "Journal of the Academy of Marketing Science, 46 (January), 31-58.
- ter Braak Anne, Barbara Deleersnyder, Inge Geyskens, & Marnik G. Dekimpe (2013). Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill? International Journal of Research in Marketing, 30 (4), 343-357 (winner of the 2013 IJRM-EMAC best paper award).
- Lamey, Lien, Barbara Deleersnyder, Jan-Benedict Steenkamp, & Marnik G. Dekimpe (2012). "The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do With It?. Journal of Marketing, 76 (January/1), 1-19. (Lead article; finalist of the 2012 Marketing Science Institute/H. Paul Root Best Paper Award).
- Deleersnyder, Barbara, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, & Peter S.H. Leeflang (2009). "The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents," Journal of Marketing Research 46 (October), 623-636.
Click here for the list of publications in the Research Portal
External accreditation
Grants & academic honors
2011: One of the winning research proposals of the 2011 Research Competition in Innovation organized by the Marketing Science Institute for the research proposal "The Role of Retailers in Innovation Success: Distributor, Gatekeeper, or Nurturer" (co-authored with L. Lamey, M.G. Dekimpe, & J.B.E.M. Steenkamp). The proposal has been awarded with an MSI research grant of $15.000 (under grant number #4-1684).
2010: A 5 year VIDI grant awarded by the Netherlands Organization for scientific Research (NWO) worth EUR 800.000 for the research project "From Distributor to Gatekeeper: The Role of Retialers in International Innovation Success" (under grant number 452-10-004).
2009: Winner of 'De Strating 2009' award for het studies on 'Marketing in Times of Economic Adversity', practitioners price granted by Dutch sales promotion business experts to a person that has made a significiant contribution in the area of Sales Promotion.
2007:Finalist of the 2007 Marketing Science Institute/H. Paul Root Award for the study on: "How business cycles contribute to private-label success: Evidence from the U.S. and Europe," co-authored with L. Lamey, M.G. Dekimpe, and J.B. Steenkamp.
2007:A total EUR 10,000 grant from the Erasmus Research Institute of Management (ERIM) at the Erasmus University Rotterdam for the research proposal "Discount retailing: Challenges and Opportunities for Various Industry Participants," evaluated eligible for subsidy in 2007 by the Dutch National Science Foundation NWO.
2005:A $1,000 grant from the Zyman Institute of Brand Science for the study on: "The Impact of Business-Cycle Fluctuations on Private Label Share" through the 2005 ZIBS Doctoral Dissertation Competition.
2005:A $1,000 grant from the Marketing Science Institute for the study on: "The Impact of Business-Cycle Fluctuations on Private Label Share" through the 2005 Alden G. Clayton Doctoral Dissertation Competition.
2004:EUR Fellowship 2004/2005 for young researchers, 4 year annual grant worth EUR 200,000 based on the research proposal: "Marketing in Turbulent Times: Bridging the Gap between Business Practice and Marketing Science".
2002:Winner of the 2002 Best Paper Award of the International Journal of Research in Marketing for the paper "How Cannibalistic is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and The Netherlands", co-authored with I. Geyskens, K. Gielens and M.G. Dekimpe.
2002:A $3,500 grant from the Marketing Science Institute for a study on: "Weathering Tight Economic Times: The Performance of Consumer Durables over the Business Cycle" (Grant No. #4-1200).
2002:Nominated for the 2002 AMA Sheth Foundation Doctoral Consortium at the Goizueta Business School, Emory University in Atlanta (US), June 6-9, 2002.
2002:Nominated for the 2002 INFORMS Doctoral Consortium at the University of Alberta, Edmonton (Canada), June 27, 2002.
Research supervision
Co-Promotor:
Guyt Jonne, Tilburg University, Netherlands, defended October 28, 2015. Dissertation topic: "Promotions in Retailing". Winner of the 2016 EMAC McKinsey Marketing Dissertation Award.
Committee Member:
Completed:
Lien Lamey, Ph.D., Catholic University Leuven, Belgium, defended september 22, 2008.Dissertation topic: "The Private-Label Nightmare: Can National Brands Ever Wake Up?". Winner of the 2009 EMAC-McKinsey Marketing Dissertation Award.
ter Braak M. Anne, Tilburg University, the Netherlands, defended February 15, 2012. Dissertation topic: ?A New Era in Retail: Private-Label Production by National-Brand Manufacturers and Premium-Quality Private Labels?. [Finalist of the 2013 EMAC McKinsey Marketing Dissertation Award].
Ghokan Yildirim, Universidad Carlos III de Madrid, Spain, defended July 11, 2012. Dissertation topic: ?Three Essays on Marketing Dynamics?. [graduated cum laude]
Yabar Jaione Arriola, Tilburg University, the Netherlands, defended December 17, 2012. Dissertation topic: ?Wait, Bond, & Buy: Consumer Responses to Economic Crisis?.
Slot Johanna, Tilburg University, the Netherlands, defended December 18, 2013. Dissertation topic: ?Crossing Boundaries: Involving External Partners in Innovation.?
Lin, Didi P., Tilburg University, the Netherlands, defended March 28, 2017. Dissertation topic: "Essays on Consumer Welfare". Initial industry placement: Deloitte (the Netherlands).
In progress:
Hokelekli Gizem, KULeuven, Belgium
Max Nohe, Tilburg University, Nederland
Georgi Duev, Tilburg University, Nederland
Conferences
Teaching
2008:Basic data handling & regression analysis using SAS (Tilburg University) - Ph.D. & M.Phil. students.
2006:Introduction to basic data handling & regression analysis using SAS (RSMErasmus University) ? Ph.D. Tutorial.
2005: Marketing strategy research (RSM Erasmus university) ? Master students
2004: Consumer marketing research (RSM Erasmus university) ? Master students
2004: Marketing strategy research (RSM Erasmus university) ? Master students
Begeleiding van ongeveer 15 bachelorscripties en 10 masterscripties over diverse marketingonderwerpen per jaar.
B.Deleersnyder teaches the following subjects:
Teaching activities elsewhere
2004: Marketing Strategy Research (RSM Erasmus University) - Master students
2005: Marketing Strategy Research (RSM Erasmus University) - Master students
2006: Introduction to basic data handling & regression analysis using SAS (RSM Erasmus University) - Ph.D. Tutorial.
Contact details
Room
T 328
PO Box 90153
5000 LE Tilburg
Global / English
Nederlands