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prof.dr.ir. B.J.J.A.M. Bronnenberg

Full Professor  

Tilburg School of Economics and Management
Department of Marketing

Expertise

Professor Bronnenberg studies distribution/retailing, the persistence of branding effects, (online) search behavior. His research has appeared in top business and economic journals and he's been the recipient of several best paper awards in these journals. He does editorial work for the International Journal of Research in Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics.

For more information about my research and recent working papers, please visit my personal webpages.

For more informatoin about the structural econometrics group at Tilburg University please visit the SEG website.

News items


Principal publications

  • Bronnenberg, Bart J., Jean-Pierre Dubé, and Matthew Gentzkow (2012), "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, 102 (6), 2472-2508
  • Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2009), "Brand History, Geography, and the Persistence of CPG Brand Shares," the Journal of Political Economy, 117:1, 87-115
  • Bronnenberg, Bart J., Sanjay Dhar, and Jean-Pierre Dubé (2007), "Consumer Packaged Goods in the United States: National Brands, Local Branding," Journal of Marketing Research, 44 (February), 4-13. Winner 2008 Paul Green Award
  • Bronnenberg, Bart J. and Carl Mela (2004), "Market Rollout and Retail Adoption for New Brands of Non-durable Goods," Marketing Science, 23:4 (Fall), 500-518. Winner 2004 John D.C. Little Best Paper Award
  • Bronnenberg, Bart J., and Catarina Sismeiro (2002), "Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist," Journal of Marketing Research, vol 39, February, 1-17.Winner 2003 Paul Green Award

Click here for a list of publications in PDF format PDF

Click here for the list of publications in the Research Portal

Last amended: 05 December 2014