Experts & Expertise

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prof.dr.ir. B.J.J.A.M. Bronnenberg

Full Professor

Tilburg School of Economics and Management
Department of Marketing

Expertise

Professor Bronnenberg studies demand, the persistence of branding effects, and the success of new products as a function of firms' marketing strategies. His research has appeared in top management and marketing journals and he's been the recipient of several best paper awards in these journals. He is an associate editor for the International Journal of Research in Marketing, Journal of Marketing, Marketing Science, Management Science, and Quantitative Marketing and Economics. He serves on the editorial board of several other scholarly journals.

Professional focus: marketing, innovation, entrepreneurship, and new product management

Principal publications

  • Bronnenberg, Bart J., Jean-Pierre Dubé, and Matthew Gentzkow (2012), "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, 102 (6), 2472-2508
  • Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2009), "Brand History, Geography, and the Persistence of CPG Brand Shares," the Journal of Political Economy, 117:1, 87-115
  • Bronnenberg, Bart J., Sanjay Dhar, and Jean-Pierre Dubé (2007), "Consumer Packaged Goods in the United States: National Brands, Local Branding," Journal of Marketing Research, 44 (February), 4-13. Winner 2008 Paul Green Award
  • Bronnenberg, Bart J. and Carl Mela (2004), "Market Rollout and Retail Adoption for New Brands of Non-durable Goods," Marketing Science, 23:4 (Fall), 500-518. Winner 2004 John D.C. Little Best Paper Award
  • Bronnenberg, Bart J., and Catarina Sismeiro (2002), "Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist," Journal of Marketing Research, vol 39, February, 1-17.Winner 2003 Paul Green Award
Click here for the complete list of publications (Tilburg University Repository Publications only)
Last amended: 03 May 2013