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Recent publications

  1. Response aggregation to obtain truthful answers to sensitive question…

    Gregoric, M., de Jong, M. G., & Pieters, R. (2023). Response aggregation to obtain truthful answers to sensitive questions: Estimating the prevalence of illegal purchases of prescription drugs. Journal of Marketing Research. Advance online publication.
  2. Materialism and life satisfaction relations between and within people…

    Jaspers, E. D. T., Pandelaere, M., Pieters, R., & Shrum, L. J. (2023). Materialism and life satisfaction relations between and within people over time: Results of a three-wave longitudinal study. Journal of Consumer Psychology, 33(3), 591-601.
  3. Attention trajectories capture utility accumulation and predict brand…

    Martinovici, A., Pieters, R., & Erdem, T. (2023). Attention trajectories capture utility accumulation and predict brand choice. Journal of Marketing Research, 60(4), 625-645.
  4. Modeling eye movements during decision making - A review

    Wedel, M., Pieters, R., & van der Lans, R. (2023). Modeling eye movements during decision making: A review. Psychometrika, 88, 697-729.
  5. Six methods for latent moderation analysis in marketing research: A c…

    Pieters, C., Pieters, R., & Lemmens, A. (2022). Six methods for latent moderation analysis in marketing research: A comparison and guidelines. Journal of Marketing Research, 59(5), 941-962.

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