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prof. dr. M.G. Dekimpe

Hoogleraar Marketing Models

Tilburg School of Economics and Management
Department of Marketing

Keywords

Principal publications

  • ter Braak Anne, Barbara Deleersnyder, Inge Geyskens and Marnik G. Dekimpe (2013), "Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill," International Journal of Research in Marketing, 30 (4), 343-357 (Winner of the 2014 IJRM Best Paper Award).
  • van Heerde, Harald J., Maarten Gijsenberg, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (2013), "Price and Advertising Effectiveness over the Business Cycle," Journal of Marketing Research, 50 (2), 177-193 (Finalist for the 2014 Paul E. Green Best Paper Award).
  • Cleeren, Kathleen, Harald J. van Heerde, and Marnik G. Dekimpe (2013), "Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises," Journal of Marketing, 77 (2), 58-77.
  • Lamey, Lien, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp and Marnik G. Dekimpe (2012), "The Effect of Business Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with it," Journal of Marketing, 76 (1), 1-19 (lead article; Finalist for the 2012 MSI/H. Paul Root Award).
  • van Oest, Rutger, Harald J. van Heerde and Marnik G. Dekimpe (2010), "Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions," Marketing Science, 29 (4), 721-737.

Click here for a list of publications in PDF format PDF

Click here for the list of publications in the Research Portal

Last amended: 16 October 2014