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prof. dr. M.G. Dekimpe

Research Professor 

Tilburg School of Economics and Management
Department of Marketing


Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing and Head of the Marketing Department.

He has won best-paper awards in Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the Journal of Marketing (2010), the International Journal of Research in Marketing (1997, 2001, 2002, 2013), and Technological Forecasting and Social Change (2000).  His work has also been published in journals such as Management Science, the International Journal of Money and Finance, the Journal of Retailing, Organizational Behavior and Human Decision Processes, and the Journal of Econometrics, among others. 

In 2016, he won the EMAC Distinguished Marketing Scholar Award, a life-time achievement award granted by the European Marketing Academy.

In 2010-2012, he served as editor-in-chief of the International Journal of Research in Marketing, the leading European marketing journal. He currently is an Associate Editor with the Journal of Marketing Research and the Journal of Marketing Behavior, and serves on the editorial boards of Marketing Science, the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Retailing, the Review of Marketing Science, the Journal of Interactive Marketing, and Marketing Letters, among others.


Principal publications

  • Kristopher O. Keller, Marnik G. Dekimpe and Inge Geyskens (2016), ?Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Branding Strategies,? Journal of Marketing, 80 (4), 1-19 (lead article).
  • Dekimpe, Marnik G., Yuri Peers and Harald J. van Heerde (2016), ?The Impact of the Business Cycle on Service Providers: Insights from International Tourism,? Journal of Service Research, 19 (1), 22-38.
  • Frison, Steffi, Marnik G. Dekimpe, Christophe Croux and Peter De Maeyer (2014), ?Billboard and Cinema Advertising: Missed Opportunity or Spoiled Arms?? International Journal of Research in Marketing, 31 (4), 425-433.
  • Gielens, Katrijn, Els Gijsbrechts and Marnik G. Dekimpe (2014), "Gains and Losses of Exclusivity in Grocery Retailing," International Journal of Research in Marketing, 31 (3), 239-252 (lead article) (Finalist for the 2014 IJRM Best Paper Award).
  • van Heerde, Harald J., Maarten Gijsenberg, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (2013), ?Price and Advertising Effectiveness over the Business Cycle,? Journal of Marketing Research, 50 (2), 177-193 (Finalist for the 2014 Paul E. Green Best Paper Award).

Click here for a list of publications in PDF format PDF

Click here for the list of publications in the Research Portal

Last amended: 07 September 2016