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prof. dr. M.G. Dekimpe

HoogleraarMarketing Models

Tilburg School of Economics and Management
Department of Marketing

Keywords

Principal publications

  • ter Braak Anne, Barbara Deleersnyder, Inge Geyskens and Marnik G. Dekimpe (2013), ?Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill?? International Journal of Research in Marketing, 30 (4), 343-357.
  • ter Braak Anne, Marnik G. Dekimpe and Inge Geyskens (2013), ?Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation,? Journal of Marketing, 77 (4), 86-103.
  • van Heerde, Harald J., Maarten Gijsenberg, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (2013), ?Price and Advertising Effectiveness over the Business Cycle,? Journal of Marketing Research, 50 (2), 177-193.
  • Cleeren, Kathleen, Harald J. van Heerde, and Marnik G. Dekimpe (2013), ?Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises,? Journal of Marketing, 77 (2), 58-77.
  • Lamey, Lien, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp and Marnik G. Dekimpe (2012), ?The Effect of Business Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with it?? Journal of Marketing, 76 (1), 1-19 (lead article; Finalist for the 2012 MSI/H. Paul Root Award).
Click here for the complete list of publications (Tilburg University Repository Publications only)
Last amended: 25 August 2014