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dr. S.H.K. Wuyts

Universitair hoofddocent

Tilburg School of Economics and Management
Department of Marketing

Keywords

Principal publications

  • Van den Bulte, Christophe and Stefan Wuyts (2007). Social Networks and Marketing. Relevant Knowledge Series, Marketing Science Institute, Cambridge, Massachusetts.
  • Wuyts, Stefan (2007), Extra-role Behavior in Buyer-Supplier Relationships, International Journal of Research in Marketing, 24 (4), 301-311.
  • Wuyts, Stefan and Inge Geyskens (2005), The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection, Journal of Marketing, 69 (4), 103-117.
  • Wuyts, Stefan, Shantanu Dutta and Stefan Stremersch (2004), Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability, Journal of Marketing, 68(2), 88-100.
  • Wuyts, Stefan, Stefan Stremersch, Christophe Van den Bulte, and Philip Hans Franses (2004), Vertical Marketing Systems for Complex Products: A Triadic Perspective, Journal of Marketing Research, 41(4), 479-487.
Click here for the complete list of publications (Tilburg University Repository Publications only)
Last amended: 23 October 2012