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Dr Y.L. Chan

Assistant Professor 

Tilburg School of Economics and Management
Department of Marketing


Principal publications

  • Chan, Elaine and Jaideep Sengupta (forthcoming), 'Observing Flattery: A Social Comparison Perspective,' Journal of Consumer Research.
  • Chan, Elaine, Jaideep Sengupta, and Anirban Mukhopadhyay (2013), 'The Antecedents of Anticipatory Purchase: Reconciling the Two Routes to Optimism,' Journal of Consumer Psychology, 23 (1), 90-105.
  • Chan, Elaine and Jaideep Sengupta (2010), 'Insincere Flattery Actually Works: A Dual Attitudes Perspective,' Journal of Marketing Research, 47 (1), 122-33.
  • Chan, Elaine and Anirban Mukhopadhyay (2010), 'When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption,' Journal of Marketing Research, 47 (3), 497-507.

Click here for the list of publications in the Research Portal

Last amended: 12 July 2013