2021 Robert D. Buzzell MSI Best Paper Award
Published:
03rd February 2022
Last updated:
03rd February 2022
Bart Bronnenberg was one of the 4 finalists for the 2021 Robert D. Buzzell MSI Best Paper Award with his paper on “Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test” (co-authored with Jean-Pierre Dubé from Chicago Booth and Robert Sanders from the University of California in San Diego).