Eye tracking

Eye tracking

Some scientific studies use eye-tracking to track eye movements. One example is a study on the way people look at websites.

Depending on the way in which this eye tracking is recorded, there may be an increased privacy risk for data subjects. This is the case with an iris scan because it can be used as a means of identification. As a result there is a high risk of identity fraud for the respondent.

Informing respondents and asking for their consent Data subjects are clearly informed in advance about the manner and purpose of the study as part of informed consent procedure.
Eye tracking

If eye tracking is used in academic study, it is important that: 

  • only eye movement is followed;
  • the iris is not photographed or scanned as this proses an increased privacy risk to the respondent.