Prof. Christine Moorman
Honorary supervisor Prof.Dr. Inge Geyskens - 2022 – Tilburg School of Economics and Management
Prof. Christine Moorman (professor of Marketing at Duke University) is a leading researcher in the field of knowledge acquisition and utilization by consumers and organizations.
She has studied the nature and effects of this in the context of innovations, marketing alliances, networks and public policy. As founder and director of The CMO Survey, Moorman bridges the gap between science and practice.
She collects and disseminates the views of Chief Marketing Officers, using them to predict the future of the discipline, identify marketing excellence, and enhance the value of the field to companies and the broader society. She is a Fellow of the American Marketing Association, one of the highest honors a marketing scholar can receive from peers. She has also won several prestigious teaching awards.
Professor of Marketing, Inge Geyskens, has nominated her as an honorary supervisor.
More about history and academic heritage
The Tilburg University academic heritage is a very diverse set of archives, visual materials, collections, devices, recorded stories, et cetera that relate to the history of the university.