TiSEM's seminars: Marketing
The Marketing Seminars typically take place on Wednesdays. Please contact the secretary if you need additional information about the seminars, or wish to attend.
Upcoming seminars
- April 15, 2024, 13:00hrs, K 1206
Erik Mooi
University of Melbourne
Title: Opening Up the "Black Box" of B2B Projects: Creating Benefits Out of Cost Overruns - April 17, 2024, 12:30hrs, K 1206
John G. Lynch
University of Colorado Boulder
Title: “Statistical Significance” and Statistical Reporting: Moving Beyond Binary - May 16, 2024, 14:00hrs, K 1206
Adelle Yang
NUS Business School
Title: Decision-Induced Preference Modulation: An Inference Account and the Differential Impact of Choose versus Reject Framing - May 23, 2024, 15:00hrs, K 1206
Nadia Abou Nabout
WU Vienna
Title: Natural Affect Detection (NADE): Inferring Emotional Expression From Text Through Emojis
Past seminars
- March 27, 2024, 13:00hrs, K 1206
Dafna Goor
London Business School
Title: Effortlessly Green: When and Why Effort Decreases Environmentally Friendly Consumption - March 6, 2024, 13:00hrs, K 1206
Jens Paschmann
University of Cologne
Title: Driving Mobile App User Engagement through Gamification - March 13, 2024, 13:00hrs, K 1206
Bryan Bollinger
NYU Stern
Title: The Impact of Product Location Changes on Search and Purchases - February, 2024, 13:00hrs, K 7
Antonia Krefeld-Schwalb
Rotterdam School of Management
Title: Understanding and leveraging individual variation in reaction to interventions towards sustainable behavior - September 13, 2023, 13:00hrs, K 1206
Lisa Brüggen
Maastricht University
Title: When, how, and for whom evaluative labels and consumption baskets increase savings - September 11, 2023, 13:00hrs, K 1206
Romain Cadario
Erasmus University
Title: Boosting vaccination uptake: what makes digital interventions more effective? - August 30, 2023, 10:30hrs, K 1206
Yewon Kim
Stanford University
Title: Advertising content and customer onboarding: Evidence from a B2B field experiment - June 22, 2023, 14:00hrs, Faculty Club
Jura Liaukonyte
Cornell University
Title: Separating the Artist from the Art: The Effects of Social Media Boycotts on Human BrandsJune 20, 2023, 15:00hrs, Faculty Club
Anna Tuchman
Kellogg School of Management
Title: Where Does Advertising Content Lead You? We Created a Bookstore to Find Out - June 14, 2023, 13:00hrs, Faculty Club
Jenna Barrett
Maastricht University
Title: Improving our understanding of the relationship between objective and subjective financial wellbeing using tax registration data - May 17, 2023, 13:00hrs, Faculty Club
Marc Fischer
University of Cologne
Title: Trick or Treat? The Stock Market Impact of Fake Reviews - May 10, 2023, 13:00hrs, Faculty Club
Bart de Langhe
KU Leuven
Title: Managerial illusions of precision - April 5, 2023, 13:00hrs, room K7 Paviljoen
Dean Eckles
MIT Sloan
Title: Long Ties: Formation and economic outcomes - March 22, 2322, 13:00hrs, room K7 Paviljoen
Ioannis Evangelidis
ESADE Business School
Title: A Critique of 7-Point Ratings and Willingness-to-Pay: Alternative Elicitation Procedures that Can Better Capture People’s Preferences - November 30, 2022, 13:30hrs, room K 1203
Ron Berman
The Wharton School of UPenn
Title: False Discovery in A/B Testing - September 15, 2022, 14:00hrs, room K 1206
Joonhwi Joo
Naveen Jindal School of Management, University of Texas at Dallas
Title: Minimax Regret Decision Framework for Online A/B Tests: Decision Rules, Multi-Arm Trials, and Sample-Size Selection - September 7, 2022, 12:00hrs, room K7 Paviljoen
Elea McDonnel Feit
LeBow College of Business, Drexel University
Title: Latent Stratification for Incrementality Experiments - July 13, 2022, 10:00hrs, room K 1203
Valentyna Melnyk
UNSW Sydney
Title: The Behavioral Labeling Effect - June 9, 2022, 11:00hrs, room K 1203
Giovanni Compiani
University of Chicago Booth School of Business
Title: Online search and product rankings: a double logit approach - May 31, 2022, 15:00hrs, room K 1206
Yesim Orhun
Stephen M. Ross School of Business
Title: Motivated Optimism and Workplace Risk - April 14, 2022, 15:00hrs, room K 1206
Yufeng Huang
University of Rochester
Title: Video Advertising by Twitch Influencers - April 7, 2021, 15:00hrs, via zoom
Ellie Kyung
Tuck School of Business at Dartmouth
Title: The Mental Mapping of Magnitude - March 24, 2021, 13:00hrs, via zoom
Alexander Bleier
Frankfurt School of Finance & Management
Title: Influencer Follower Count and Social Media Engagement - February 17, 2020, 12:15hrs, room K 1206 - brown bag seminar
Bart Bronnenberg
Tilburg University
Title: Gains from Convenience and the Value of E-commerce - February 5, 2020, 13:15hrs, room K 1206
Jeff Dotson
BYU Marriot School of Management
Title: Randomization and Ensembling Strategies for Accommodating Multiple Data Pathologies in Conjoint Studies - January 22, 2020, 13:15hrs, room K 1206
Jan Landwehr
Goethe University Frankfurt
Title: The Nature of Processing Fluency: Amplification versus Hedonic Marking - December 11, 2019, 13:15hrs, room: K 1206
Adam Greenberg
Bocconi University
Title: What Motivates Social Security Claiming Age Intentions? Interventions and Individual Differences - December 2, 2019, 12:15h, room K 1206 - brown bag seminar
Samuel Stäbler
Tilburg University
Title: Media Coverage of CEOs and its Impact on Consumers and Investors - November 20, 2019, at 13:15hrs, room: K 1206
Manoj Thomas
Cornell University
Title: The Malleable Morality of Conspicuous Consumption - November 4, 2019, 12:15hrs, room: K 1206 - brown bag seminar
Jan Klein
Tilburg University
Title: Measuring Customer Experiences: A Text-Based and pictorial Scale - October 7, 2019, 12:15hrs, room: K 1206 - brown bag seminar
Max Pachali
Tilburg University
Title: Correcting Omitted Budget Constraint Bias and Implications for Competitive Pricing and Targeting - October 2, 2019, 12:15hrs, room: K 1206
Kai Widdecke
Hamburg University
Title: Ordering from Kiosks versus Employees: Where Do Consumers Spend More? - September 16, 2019, 13:15hrs, room: T 50A - brown bag seminar
Nick Bombaij
Tilburg University