TisEM - Jochem de Bresser

TiSEM's seminars: Marketing

The Marketing Seminars typically take place on Wednesdays. Please contact the secretary if you need additional information about the seminars, or wish to attend.

Upcoming seminars

  • April 15, 2024, 13:00hrs, K 1206
    Erik Mooi
    University of Melbourne
    Title: Opening Up the "Black Box" of B2B Projects: Creating Benefits Out of Cost Overruns
  • April 17, 2024, 12:30hrs, K 1206
    John G. Lynch
    University of Colorado Boulder
    Title: “Statistical Significance” and Statistical Reporting: Moving Beyond Binary
  • May 16, 2024, 14:00hrs, K 1206
    Adelle Yang
    NUS Business School
    Title: Decision-Induced Preference Modulation: An Inference Account and the Differential Impact of Choose versus Reject Framing
  • May 23, 2024, 15:00hrs, K 1206
    Nadia Abou Nabout
    WU Vienna
    Title: Natural Affect Detection (NADE): Inferring Emotional Expression From Text Through Emojis
Past seminars
  • March 27, 2024, 13:00hrs, K 1206
    Dafna Goor
    London Business School
    Title: Effortlessly Green: When and Why Effort Decreases Environmentally Friendly Consumption
  • March 6, 2024, 13:00hrs, K 1206
    Jens Paschmann
    University of Cologne
    Title: Driving Mobile App User Engagement through Gamification
  • March 13, 2024, 13:00hrs, K 1206
    Bryan Bollinger
    NYU Stern
    Title: The Impact of Product Location Changes on Search and Purchases
  • February, 2024, 13:00hrs, K 7
    Antonia Krefeld-Schwalb
    Rotterdam School of Management
    Title: Understanding and leveraging individual variation in reaction to interventions towards sustainable behavior
  • September 13, 2023, 13:00hrs, K 1206
    Lisa Brüggen
    Maastricht University
    Title: When, how, and for whom evaluative labels and consumption baskets increase savings
  • September 11, 2023, 13:00hrs, K 1206
    Romain Cadario
    Erasmus University
    Title: Boosting vaccination uptake: what makes digital interventions more effective?
  • August 30, 2023, 10:30hrs, K 1206
    Yewon Kim
    Stanford University
    Title: Advertising content and customer onboarding: Evidence from a B2B field experiment
  • June 22, 2023, 14:00hrs, Faculty Club
    Jura Liaukonyte
    Cornell University
    Title: Separating the Artist from the Art: The Effects of Social Media Boycotts on Human BrandsJune 20, 2023, 15:00hrs, Faculty Club
    Anna Tuchman
    Kellogg School of Management
    Title: Where Does Advertising Content Lead You? We Created a Bookstore to Find Out
  • June 14, 2023, 13:00hrs, Faculty Club
    Jenna Barrett
    Maastricht University
    Title: Improving our understanding of the relationship between objective and subjective financial wellbeing using tax registration data
  • May 17, 2023, 13:00hrs, Faculty Club
    Marc Fischer
    University of Cologne
    Title: Trick or Treat? The Stock Market Impact of Fake Reviews
  • May 10, 2023, 13:00hrs, Faculty Club
    Bart de Langhe
    KU Leuven
    Title: Managerial illusions of precision
  • April 5, 2023, 13:00hrs, room K7 Paviljoen
    Dean Eckles
    MIT Sloan
    Title: Long Ties: Formation and economic outcomes
  • March 22, 2322, 13:00hrs, room K7 Paviljoen
    Ioannis Evangelidis
    ESADE Business School
    Title: A Critique of 7-Point Ratings and Willingness-to-Pay: Alternative Elicitation Procedures that Can Better Capture People’s Preferences
  • November 30, 2022, 13:30hrs, room K 1203
    Ron Berman
    The Wharton School of UPenn
    Title: False Discovery in A/B Testing
  • September 15, 2022, 14:00hrs, room K 1206
    Joonhwi Joo
     Naveen Jindal School of Management, University of Texas at Dallas
    Title: Minimax Regret Decision Framework for Online A/B Tests: Decision Rules, Multi-Arm Trials, and Sample-Size Selection
  • September 7, 2022, 12:00hrs, room K7 Paviljoen
    Elea McDonnel Feit
    LeBow College of Business, Drexel University
    Title: Latent Stratification for Incrementality Experiments
  • July 13, 2022, 10:00hrs, room K 1203
    Valentyna Melnyk
    UNSW Sydney
    Title: The Behavioral Labeling Effect
  • June 9, 2022, 11:00hrs, room K 1203
    Giovanni Compiani
    University of Chicago Booth School of Business
    Title: Online search and product rankings: a double logit approach
  • May 31, 2022, 15:00hrs, room K 1206
    Yesim Orhun
    Stephen M. Ross School of Business
    Title: Motivated Optimism and Workplace Risk
  • April 14, 2022, 15:00hrs, room K 1206
    Yufeng Huang
    University of Rochester
    Title: Video Advertising by Twitch Influencers
  • April 7, 2021, 15:00hrs, via zoom
    Ellie Kyung
    Tuck School of Business at Dartmouth
    Title: The Mental Mapping of Magnitude
  • March 24, 2021, 13:00hrs, via zoom
    Alexander Bleier
    Frankfurt School of Finance & Management
    Title: Influencer Follower Count and Social Media Engagement
  • February 17, 2020, 12:15hrs, room K 1206 - brown bag seminar
    Bart Bronnenberg
    Tilburg University
    Title: Gains from Convenience and the Value of E-commerce
  • February 5, 2020, 13:15hrs, room K 1206
    Jeff Dotson
    BYU Marriot School of Management
    Title: Randomization and Ensembling Strategies for Accommodating Multiple Data Pathologies in Conjoint Studies
  • January 22, 2020, 13:15hrs, room K 1206
    Jan Landwehr
    Goethe University Frankfurt
    Title: The Nature of Processing Fluency: Amplification versus Hedonic Marking
  • December 11, 2019, 13:15hrs, room: K 1206
    Adam Greenberg
    Bocconi University
    Title: What Motivates Social Security Claiming Age Intentions? Interventions and Individual Differences
  • December 2, 2019, 12:15h, room K 1206 - brown bag seminar
    Samuel Stäbler
    Tilburg University
    Title: Media Coverage of CEOs and its Impact on Consumers and Investors
  • November 20, 2019, at 13:15hrs,  room: K 1206
    Manoj Thomas
    Cornell University
    Title:  The Malleable Morality of Conspicuous Consumption
  • November 4, 2019, 12:15hrs, room: K 1206 - brown bag seminar
    Jan Klein
    Tilburg University
    Title: Measuring Customer Experiences: A Text-Based and pictorial Scale
  • October 7, 2019, 12:15hrs, room: K 1206 - brown bag seminar
    Max Pachali
    Tilburg University
    Title: Correcting Omitted Budget Constraint Bias and Implications for Competitive Pricing and Targeting
  • October 2, 2019, 12:15hrs, room: K 1206
    Kai Widdecke
    Hamburg University
    Title: Ordering from Kiosks versus Employees: Where Do Consumers Spend More?
  • September 16, 2019, 13:15hrs, room: T 50A - brown bag seminar
    Nick Bombaij
    Tilburg University