News and events of Tilburg School of Economics and Management
News
-
Persistence Modelling in Marketing: Descriptive, Predictive and Normative uses
14th December 2023The paper “Persistence Modelling in Marketing: Descriptive, Predictive and Normative uses,” by Marnik Dekimpe has been accepted for publication in the Australasian Marketing Journal.
-
In memoriam Chris de Peijper
13th December 2023With a heavy heart, we must inform you that our IBA-student Chris de Peijper passed away at the age of 19.
-
Slow motion in videos increases number of likes
11th December 2023Slow motion is a popular style tactic for short videos on social media. Marketing researcher Anika Stuppy of Tilburg University shows that slow motion increases the number of likes and views of videos and stimulates brands' preference, choice and willingness to pay. There are conditions to its use, however. The research helps marketers use slow motion more effectively.