News and events of Tilburg School of Economics and Management
News
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In memoriam Chris de Peijper
13th December 2023With a heavy heart, we must inform you that our IBA-student Chris de Peijper passed away at the age of 19.
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Slow motion in videos increases number of likes
11th December 2023Slow motion is a popular style tactic for short videos on social media. Marketing researcher Anika Stuppy of Tilburg University shows that slow motion increases the number of likes and views of videos and stimulates brands' preference, choice and willingness to pay. There are conditions to its use, however. The research helps marketers use slow motion more effectively.
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Symposium: Empowering accounting with AI
26th November 2023Artificial intelligence offers unprecedented opportunities for accountants. But what about data security and ethics, for example? At the Accounting Winter Symposium and Research Camp on December 7 and 8, researchers in accounting and professionals will gather at Tilburg University to explore the risks and opportunities of AI within their fields. We posed six questions to coordinators Eddy Cardinaels and Judith Künneke.