School of Economics and Management

Tilburg University's largest School ranks amongst the top Schools in Europe due to its excellent quality in education and research which contributes to a better understanding of society.

Hannes Datta wins MSI / H. Paul Root Award

Hannes Datta has won the 2017 MSI / H. Paul Root Award for his paper published in the Journal of Marketing in May 2017: “How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?” (co-authored with Kusum Ailawadi and Harald van Heerde).

The award is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute.

More information