News and events Tilburg University

Award for PhD candidate Astrid Stubbe

Published: 04th June 2019 Last updated: 06th December 2021

PhD candidate Astrid Stubbe received the Award for the Best Paper of the Conference based on a Doctoral Work during the 48th annual EMAC conference in Hamburg this week.

Her paper, co-authored with her advisors Marnik Dekimpe and Els Gijsbrechts, is titled: “Online Display Advertising for CPG Brands: (When) Does it Work?”