2023 ACR Fellow Award for Rik Pieters
At the Association for Consumer Research (ACR) conference held in Denver, Rik Pieters was awarded the 2023 ACR Fellow Award!
Rik has been appointed by the ACR Board of Directors as a new ACR Fellow. This is ACR's highest honor for scholarship. According to Rajiv Vaidyanathan, the executive director of ACR, this recognition was awarded to Rik for his ‘incredible contributions to our field’. As an ACR Fellow, Rik is now a lifetime member of ACR.